Scarborough Research

Get consumer shopping, media, lifestyle and demographic insights

Create dynamic local media and marketing strategies that deliver maximum ROI through consumer shopping, media, lifestyle and demographic insights. Enhance media planning using accredited newspaper audience ratings.

Today’s cross-media habits of US adults can be challenging to understand and to quantify. Scarborough Research features a library of 81 local market studies along with a national database of 2,000 categories and brands that can help you convert today’s challenges into tomorrow’s opportunities. A distinguished research company, Scarborough captures comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics and media usage patterns.

Scarborough Research offers solutions to your most pressing marketing challenges:

Segmentation and Targeting	Apply proprietary segmentation data to local consumer information to understand behaviors.
Brand Management	Achieve efficient management by measuring hundreds of brands to reveal demographics, lifestyles, shopping patterns and media behaviors.
Performance Tracking and Measurement	Uncover shopping patterns and media behaviors using Consumer Tracker and trending data.
Marketing ROI	Develop a solid starting point for better ROI by basing marketing plans on consumer research.

Uncover a new understanding of your customer’s media and shopping behaviors. Contact us to find out more.

Scarborough Research helps your organization:

Increase sales through precise targeting.
Boost return on national marketing/advertising initiatives.
Maximize local market expansion strategies.
Optimize Internet initiatives.
Enhance targeting of ethnic consumer bases.

Scarborough Research products help resolve many of today’s most pressing marketing issues.

81 Top-Tier Local Market Studies track consumer shopping, lifestyle and media habits in the country’s larger markets.

Mid-Tier Local Market Studies provide critical information on the shopping habits, media patterns, lifestyles and demographics of consumers in mid-sized markets.

Scarborough USA+, a national consumer study, provides national demographic, lifestyle, shopping and media trends, with local and regional drill-down capability.

Multi-Market Study compiles information from our 81 Top-Tier Local Market Studies into a single database, allowing cross-market comparison and contrast of consumer behaviors.

Ciudad Hispana de Scarborough, a specialized study of Hispanic consumers, features one of the largest adult Hispanic consumer samples in the industry.

StatShop is a made-to-order marketing intelligence resource for purchasing customized data reports that explore the American lifestyle, consumer activities and media usage.

Scarborough Sports Marketing increases fan bases, improves merchandise sales, and develops co-branding opportunities and sponsorships by measuring detailed fan demographics, shopping patterns and lifestyles on a local, regional or national level.

PRIME NExT data analysis software maximizes the value of your Scarborough data investment through basic and advanced data analysis capabilities.

Custom Research helps achieve business objectives by using data beyond the scope of Scarborough’s syndicated surveys.

Consumer Tracker, a more frequent reporting tool, supplies up-to-date Scarborough data by releasing it monthly or quarterly.

PRIMEpoint turns raw data into a user-ready Microsoft PowerPoint^® presentation.

VALS uses personality dimensions and demographics to analyze why consumers make purchasing decisions.

Gay/Lesbian Consumer Study helps grow market penetration with an annual study that covers brand preferences, media habits, demographic and lifestyle information.

Get a clear picture of local consumer lifestyles, shopping patterns and media behaviors. Contact us to find out how.