Nielsen TV Audience Measurement

Develop impactful media plans and strengthen programming on all platforms

For campaign plans and programming to be successful, viewer behavior must be understood and actionable. Industry standard data as well as new and comprehensive tools from The Nielsen Company that track a program’s minute-to-minute audiences as well as second-by-second - measuring how long consumers spend with a program and how often they return - provide the granular details necessary for stations to cultivate relationships, maximize programming effectiveness and establish rate cards.

Look to Nielsen TV Audience Measurement offerings to take on a range of marketing and programming challenges:

Understanding Audiences	Provide consumer watcher and listener demographics that strengthen programming decisions.
Segmentation and Targeting	Reveal vital consumer segments that explain media consumption patterns.
Media Mix Optimization	Integrate audience measurements across multiple platforms to create effective media plans.

Contact us today and find out more about how to leverage insight into TV viewing behavior from the industry leader in media and marketing intelligence.

Nielsen TV Audience Measurement offerings help you:

Understand consumer TV viewing as well as transactional behavior.
Set the value of commercial time and space by measuring it at a second-by-second as well as a minute-by-minute level.
Monitor competition.
Plan and conduct more effective media campaigns.
Develop innovative media promotion methods.

Nielsen TV Audience Measurement data helps you get a richer view of TV audiences because of the breadth of the panel as well as census methodologies we employ.

Our panel measurement offerings include:

National sample - For national audience measurement, we provide data from a statistically selected sample of more than 9,000 households, containing over 18,000 people who have agreed to participate.

Local sample - Nielsen measures 210 local television markets, which we call DMA^® (Designated Market Area) regions. Of these, the 56 largest are measured by meter technology. The remaining smaller markets are measured by paper diaries only. In 19 local markets Nielsen has special Hispanic measurement and reporting. In 14 of these markets diaries are used; in one market Nielsen uses set meters and diaries and in 4 markets Local People Meters are used for measurement.

Hispanic sample - Nielsen’s National Hispanic People Meter sample consists of a panel of 1,000 Hispanic TV households equipped with Nielsen People Meters. The sample is designed to represent the entire U.S. Hispanic TV population in its proper proportion for language spoken in the home, geography, and Hispanic penetration.

Our census measurement offerings feature:

Nielsen DigitalPlus provides advanced tuning metrics based on data retrieved from digital set top boxes (STBs). These data, combined with Nielsen’s traditional measurement, allow clients to create new insights by evaluating digital media activity and gauging its potential impact on consumer behavior.

Access Nielsen TV Audience Measurement offerings online with Nielsen Answers^®.

Understand consumer behavior to improve programming and create effective media plans.

Nielsen TV Audience Measurement software offerings are built for today’s most pressing TV campaign and programming issues.

Nielsen Ad*Views, provides the most comprehensive source of competitive advertising intelligence available with access to current and historical advertising data across 210 US markets and 17 media.

Nielsen Arianna, an innovative software application, analyzes television ratings data in more than 30 countries worldwide, through a base of 6,000+ users. Adapted for use in the United States, Nielsen Arianna is the research tool for overnight data analysis in local metered markets.

Nielsen NPOWER enables detailed audience characteristics to be queried while accessing a national respondent-level data warehouse through a Web interface. This powerful custom analysis tool allows analysis of Total US and Hispanic audiences.

Nielsen Audience Watch is a multifaceted decision support system that provides advanced analysis of television performance for broadcasters and agency researchers. It allows users to assess advertiser and promotional schedules, and evaluate viewing habits of television audiences. Users can analyze ad/pod position, and perform optimization, reallocation and post-buy analysis using actual or “mock” schedules. Reports also allow users to measure viewer loyalty and retention to a network or program. Audience Watch™ includes:

Nielsen respondent-level sample data.
Nielsen aggregate panel data.
Nielsen Monitor-Plus commercial, promotion schedule and ad placement data.
Nielsen DigitalPlus set top box second-by-second data.
Custom data (user-defined) integrations.

Nielsen Local Custom Toolbox is a new custom analysis tool for broadcasters and cable companies. It provides increased analytics capabilities and more flexible reporting options.

Understand consumer behavior to improve programming and create effective media plans. Contact us to find out how.