Achieve universal coverage with standardized location attributes and unique codes for stores, outlets and accounts from the Nielsen TDLinx Channel Database.
Because change is the one constant in today’s marketplace, consumer goods companies are challenged with constantly evaluating their business while maintaining master customer files and integrating data with promotional and marketing information.
Trade Dimensions® provides the unique Nielsen TDLinx coding structure of retail/on-premise trade channels that has been widely embraced by the consumer goods industry. Working these codes along with our comprehensive, up-to-date location database can help your organization target execution, synchronize activity, and thoroughly evaluate customer data based on standard county-based market definitions, including media, scanner and sales geographies.
Trade Dimensions supports your core marketing initiatives:
| Performance Tracking and Measurement |
Manage performance with a locations database that aggregates tracking information. Data is updated daily and delivered monthly.
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| Distribution Strategy and Execution |
Ease route planning and direct store delivery with location-specific sales volume.
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| Building B2B Relationships |
Facilitate communication with manufacturers and service providers.
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Get closer to what’s happening at your retailers. Contact us to find out more.
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