Nielsen Spectra

Segment and target high-value consumers

In this demanding economy, manufacturers and retailers can only achieve top-line growth by focusing on the right consumers in the right locations. Spectra^® matches consumers to the stores, accounts and geographies where they shop to enable executable sales and merchandising programs at any level. Our focus on clustering stores based on potential demand helps increase ROI and efficiency.

Through Spectra, your organization can define and segment high-opportunity consumers, linking them to targeted geographies, accounts and stores based on current and potential demand.

Leverage Spectra to optimize return in a number of ways:

Segmentation and Targeting	Maximize ROI by identifying high-value consumers and linking them to the right outlets and promotional activities.
Distribution Strategy and Execution	Ensure the right product is in the right place by prioritizing optimal stores, accounts and geographies.

Compete more effectively with all new insight into your most valuable targets. Contact us today to learn more about category management.

Define and locate your priority customers to:

Identify growth opportunities and efficiencies by targeting high opportunity consumers where they live and shop.
Prioritize distribution and merchandising strategies at the store-level based on potential demand.
Improve ROI by placing the right product in the right place at the right time.

Spectra^® accesses multiple categories, channels, analyses and reports to define high-opportunity consumer groups, and links those groups to media, promotion vehicles and retail stores. Our common segmentation scheme connects manufacturers and retailers to targeted execution points, and clusters similar stores for efficient execution. By integrating disparate consumer data sources, Spectra can help increase your ability to locate consumer targets, and determine potential performance based on Nielsen trade areas.

Nielsen Opportunity Finder quantifies opportunity and prioritizes stores to grow sales and direct distribution strategies. We utilize point-of-sale data to determine the consumer demographics driving sales and quantify potential based on what sales could be at the SKU and store level. Data used in Nielsen Opportunity Finder analyses includes Scantrack, Nielsen Walmart Retail Link, the Perishables Group, Inc., retailer-direct data, or shipment data.

Nielsen Spectra HispanIQ determines targeting and distribution strategies for reaching Hispanic consumers — down to the store level. Optimize your Hispanic marketing dollars and uncover sales opportunities among this growing population with segmentations by acculturation level, including linguistic ability, income, education and others, based on consumption behavior.

Nielsen custom frameworks target specific consumer segments by reflecting consumption dynamics unique to individual manufacturers, such as behavior across client-defined brands and categories, as well as retailers’ unique consumer behavior and the communities in which their shoppers live.

Nielsen individual targeting solutions enable more precise targeting below the household level by reflecting the individual dynamics that drive product consumption. Reach, locate and target adults, teens and kids with the Nielsen individual targeting solutions. Segment adult consumers based on age, gender, and ethnicity; segment teen and adult consumers based on age/gender.

Access Nielsen Spectra offerings online with Nielsen Answers^®.

Look to the Spectra portfolio to achieve top-line growth with targeted marketing and store-level merchandising strategies. Contact us today to learn more about category management.

Product Support: For help with technical issues, conceptual or procedural steps, please call the Nielsen Spectra Support desk at 800-378-7667 or email us at cssupport@nielsen.com.
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