Nielsen Solutions Group

Reveal all new insights for your next planning decisions

Advertisers face a dizzying array of traditional and emerging media options, each with its own audience data and metrics. Making multiple media decisions and tracking ad campaign performance while considering your entire marketing plan has become very complex. Nielsen Solutions Group provides timely, insightful analyses delivered by expert advisory partners.

Nielsen Solutions Group supports your core analytics initiatives in a number of ways:

Performance Tracking and Measurement	Audit traditional and emerging media and provide analyses of in-flight campaign performance.
Forecasting and Trends	Media consulting services.
Understanding Your Customers	Analyze individual media usage and cross-media consumption by demographic and client-specific marketing targets.
Segmentation and Targeting	Determine purchase-based consumer target audience definitions vs. media age/sex demo targets, based on segmentations, fusions or direct panel matches.
Pricing and Sales Modeling	Improve ad sales with targeting and ad/promo mix.
Marketing ROI	Improve ad effectiveness and media ROI analyses.
Media Mix Optimization	Optimize media buys with cross-media duplication and reach and frequency analyses.

Nielsen Solutions Group expertise spans across a number of verticals and capability areas - and through a well-established methodology. Contact us to find out more.

Get smarter. Win bigger. Nielsen Solutions Group helps you address today’s most pressing marketing challenges:

Track and evaluate ad campaign audience delivery, including awareness, engagement and online buzz.
Analyze emerging media trends, such as interactive and addressable TV ads using data from TV set-top boxes.
Understand audience duplication across different media to improve media mix and add reach.
Execute media strategies based on client-specific marketing targets (vs. age/sex demographics).
Improve ad sales yield with improved targeting and ad/promotion mix.
Improve the media mix component of marketing mix models.
Understand the impact of media spend and in-store merchandising on sales.

Nielsen Auditing Services provides independent analyses of performance compared to media plan, purchase estimate and competitive activity, as well as guidance on best practices.

Nielsen Campaign Tracking and Measurement Services provides immediate feedback on campaign performance to make in-flight improvements by integrating Nielsen’s broad array of media audience data measurement and ad encoding technologies.

Nielsen Brand Target Audiences provides you with:

Nielsen Syndicated Solutions, which links respondents from TV People Meter, Nielsen Online, Nielsen Homescan and other syndicated sources to provide insights into cross-media consumption behavior and audience duplication. Audience data is combined across media types to improve the selection and ROI of TV programs, websites, magazines and other media.
Nielsen Customized Solutions combines client databases, segmentation studies and geography with standard media datasets to generate proprietary insights that determine the best investment level and the impact of specific media investment decisions.

Nielsen TV/Internet Convergence Research Panel provides innovative data from the only panel measuring TV and the Internet in the same household. Detailed insights into the interactions of these two key media can be assessed based on Internet usage on PCs owned by the home and in-Home television viewing. In addition to general consumption patterns and profiles across the media, unique benefits of the combined measurement are simultaneous and cause/effect analyses. Deliverables range from web-based reporting to custom studies.

Nielsen MediaEffects reveals the impact of media spend and in-store merchandising on product sales. Integrated media and POS data, available through a single access point, enable local analyses of sales trends against GRPs and evaluation of media spend required to meet brand objectives. A customizable dashboard makes it easy to build reports for post-campaign analysis as well as on-going brand planning.

Improve the efficiency and effectiveness of your media investment. Contact us to find out how.