Nielsen Retail Measurement

Gain powerful insights into the performance and measurement of your retail and product activity

Consumers are presented with new shopping choices almost every day. Internet shopping has exploded, offering everything from apparel to music, books and ringtones. Natural food stores have gone mainstream, while superstores, dollar and club stores thrive in a tough economy. This ever-changing landscape presents greater challenges for retailers and manufacturers.

Nielsen Retail Measurement solutions can help you navigate this continually transforming environment to ensure you’re accurately measuring and reacting to performance, distribution and consumer needs. We’ll create a holistic view of consumer purchase behavior and in-store activity related to your products and your competition.

Only Nielsen can deliver local and global insights into product sales from in-depth point-of-sale measurements across categories. We’ll help you understand how to improve results in-store by translating strategic plans into tactical space management actions. And, we’ll enable you to review direct data (syndicated POS data) along with related data to obtain actionable information for use across your business.

Performance Tracking and Measurement	Access the data you need for strategic and tactical decision-making. Benefit from comprehensive coverage across a broad array of retail channels in multiple categories, including: Product movement Market share Distribution Price Measure base and incremental sales performance down to the store and SKU. Spot stores not selling to ensure compliance. Measure lost opportunity and track gaps. Calculate rate of sale. Manage performance with a locations database that aggregates tracking information.
Distribution Strategy and Execution	Create short-term demand forecasts by SKU and store to reduce out-of-stocks. Use sales and supply-chain data to ensure on-shelf availability. Identify and measure the impact of the root causes of out-of-stocks. Map out successful distribution strategies, based on a granular view of what sells where, why, and to whom. Ease route planning and direct store delivery with location-specific sales volume.
Forecasting and Trends	Create short-term demand forecasts based on sales data to manage on-shelf availability more effectively.
Brand Management	Identify the channels and markets that represent your brand’s greatest growth potential.
Building B2B Relationships	Facilitate communication with manufacturers and service providers.
Portfolio Management	Manage shelf activity with merchandising services solutions to help grow the category and your brand. Measure and evaluate sales of products within the portfolio at the store to optimize efficiency of the assortment.

Nielsen Scantrack point-of-sale performance and marketplace measurement products provide fast and accurate data for tracking, examining and measuring key business trends and promotional outcomes. This data can be delivered through multiple lenses, including store level, market level, account level and demographics.

Nielsen Wal-Mart Solution leverages Nielsen Homescan panel information to provide volume-adjusted sales, price and promotional data. This includes the competitive and private label data that is normally not released through Wal-Mart’s Retail Link data source. Nielsen also offers an enhanced Wal-Mart solution that incorporates client shipment data to produce a more comprehensive view of sales.

Nielsen Beverage Data Network is the leading supplier of wholesaler sales data to the wine and spirits industry. BDN processes wholesaler sales data representing more than 80% of spirits sales and over 60% of wine sales in the US.

Nielsen Global Snapshot is an ad hoc view of retail or consumer behavior from around the globe. It provides current as well as historical sales data, which can be enriched with consumer purchasing behavior and demographics from Nielsen consumer panels and accessed in an easy-to-review report.

Nielsen Global Track leverages our access to information in over 95 countries worldwide to offer a unique source of harmonized information across all regions in which you operate. Nielsen Global Track allows you to monitor consumer or retail measurement across countries, using consistent measures and dynamic templates.

Nielsen Retail Direct Data includes a powerful data integration and warehouse management tool, plus an easy-to-use analysis and reporting tool. This allows you to extract insights from retailer-direct POS data and related data with greater efficiency, and create actionable information for use across your organization.

Nielsen TDLinx is a coding structure of retail/on-premise trade channels that has been widely embraced by the consumer goods industry. These codes, used in combination with our comprehensive, up-to-date location database, can help you target execution, synchronize activity, and thoroughly evaluate customer data based on standard county-based market definitions. Those definitions include media, scanner and sales geographies.

Nielsen my.spaceman is an integrated software solution for translating strategic plans into the tactical space management actions necessary to achieve results in store. With shared access to merchandising content, everyone involved in merchandising processes and decision making can draw conclusions that are relevant to your business, eliminating uncertainty when making product decisions that ultimately depend on available space in store.

Nielsen Store Observations audits store conditions to assess shelf location, trade compliance, out-of-stocks, pricing, product distribution and display along with controlled market/store tests to optimize on-site execution.

Nielsen BookScan provides weekly point-of-sale data with the highest possible degree of accuracy and integrity. Functioning as a central clearinghouse for the US book industry, BookScan enables subscribers to access comprehensive reports from a wide variety of perspectives. BookScan US provides a continuous market measurement of US retail book sales based upon electronic sales data analysis and collects point-of-sale information from a variety of retailers. In a typical week, sales of over 300,000 different titles are collected, coded and analyzed, producing complete market information for retailers, publishers and the media.

Nielsen SoundScan tracks sales of music and music video products throughout the United States and Canada, and serves as the sales source for Billboard music charts. Sales data from point-of-sale cash registers is collected weekly from 14,000+ retail, mass merchant and non-traditional (on-line stores, venues, etc.) outlets.

Nielsen RingScan tracks sales of ring tones throughout the United States, and serves as the sales source for Billboard ring-tone charts.

Nielsen VideoScan seamlessly integrates point-of-sale (POS) data to provide a comprehensive view of the VHS and DVD sell-through business.