Nielsen Retail Direct Data

As a consumer goods manufacturer or retailer, you know firsthand the value of syndicated data. In addition to the syndicated data, many retailers make POS data available to their vendors. Known as direct data, it contains a wealth of information that complements syndicated data for more precise insights into your retail business.

Direct data can contain sales, inventory and logistics information for use by your sales, category management and logistics teams. Depending on your retail environment, direct data can often be delivered weekly, sometimes daily, and can even be available the next day. This provides a faster take on sales and helps address tactical issues more quickly than ever.

Nielsen Retail Direct Data software and services efficiently extract insight from both direct and related data to create actionable information for use across your business. In all, it’s designed to help you take on today’s most pressing retailing challenges:

Performance Tracking and Measurement	Measure base and incremental sales performance down to the store and SKU. Spot stores not selling to ensure compliance. Measure lost opportunity and track gaps. Calculate rate of sale.
Distribution Strategy and Execution	Create short-term demand forecasts by SKU and store to reduce out-of-stocks. Use daily-sales and supply-chain data to ensure on-shelf availability. Identify and measure impact of the root causes of out-of-stocks.
Forecasting and Trends	Create short-term demand forecasts based on daily sales data to manage on-shelf availability more effectively.
Portfolio Management	Measure and evaluate sales of products within the portfolio at the store to optimize efficiency of the assortment.

The Nielsen Direct Data portfolio helps you perform retail-level category management, manage on-shelf availability and live events and expand market-level visibility. Contact us today to learn more about demand signal repository.

A Nielsen Retail Direct Data offering includes powerful data integration and warehouse management tool, plus an easy-to-use analysis and reporting tool. This allows you to extract insights from retailer direct POS data and related data with greater efficiency, and so create actionable information for use across your organization.

Nielsen Explorer - Nielsen Direct Data Explorer enables you - and every decision maker in your organization - to analyze data on the desktop, over Internet, or within Microsoft^® Excel. Choose from over 120 pre-built reports organized by business issue, or create and save your own ad hoc reports. Explore the data interactively using 3000+ built-in, consumer goods-specific measures. Create personalized home pages for executive dashboards and score cards to display key graphs, reports, and alerts. Access step-by-step guidance on how to address business issues using direct data through Nielsen Dr Know, a comprehensive online knowledge base. Integrated with Nielsen Answers and accessed via a single sign-on.

Nielsen Manager - The all-in-one consumer goods data integration and warehouse management tool for direct data and related data. It provides you with a single, consolidated view of data based on a set of common product and market characteristics. This consistent, accurate view helps inform your critical business decisions. Nielsen Manager automates and manages the process of loading, integrating, structuring and building data sets for analysis and reporting.

Contact us today to learn more about demand signal repository. Find out more about what is happening and where it’s happening, and to learn how you can get started!