Nielsen NetRatings

Online Measurement Services to Understand, Measure and Respond to Online Consumers

Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior - to help you create and maintain your competitive advantage.

Nielsen’s innovative suite of Internet media and market research products help publishers and brands understand, measure and respond to online consumers. Proprietary tools, syndicated services and custom analytics provide actionable insights to help you differentiate your product, site or brand, target your audience, define your business objectives and power your online strategy.

Nielsen’s online audience and advertising solutions to optimize Internet, digital and marketing strategies:

Media Mix Optimization	Examine Web audiences by site, demographic profile and behavior. Optimize your online advertising strategy. Evaluate your competitors’ strategies, site traffic and advertising spends.
Understanding Your Customers	Follow consumer decisions and media usage in e-commerce environments.
Segmentation and Targeting	Examine Web audiences by site, demographic profile and behavior. Identify your target audience, where they go, and what they do online.
Marketing ROI	Understand your brand impact across online and offline media.
Performance Tracking & Measurement	Measure streaming media and online video consumption.
Insight Strategy & Development	Develop and execute winning content strategies for your website.

Make sure your next online move is the right one. Contact us today to learn more about Internet data.

Internet audience, demographic and advertising measurement services and custom survey tools help you understand, measure and respond to your online consumers. Syndicated services and custom analytics provide insights to help you differentiate your product, target and engage your audience, define your business objectives and successfully execute your online strategy.

Products, Tools and Custom Solutions

Audience, Planning and Competitive Intelligence

Nielsen NetView - The industry benchmark for Internet audience measurement
Nielsen SiteCensus - Product suite providing in-depth tracking of your Web site visitors
Nielsen VideoCensus - Objective, accurate and scalable streaming media measurement
Nielsen @Plan - In-depth demographic data to identify, target and reach the audience you want
Nielsen AdRelevance - Accurate measurement of online advertising activity
Nielsen Advertising Clutter Analysis - Quantifiable metrics to better monetize your site
Nielsen Market Intelligence - Accurate, complete benchmarking of your site performance

Consumer Behavior

Nielsen NetEffect - Accurately measure the offline impact of your online marketing
Nielsen HomeScan® Online - Link consumers’ online behavior with your offline purchases

Custom Surveys and Research

Custom research and analytics by Nielsen consultants, and supported by unparalleled client service, provide insights into segmentation, retail effectiveness, customer satisfaction and more for crucial third-party insights that answer fundamental business questions.

Innovative, Proprietary Methodologies and Technologies

Each Nielsen Online service has a unique methodology designed to provide the accurate data and insights to help you meet unique business challenges. We leverage patented panel- and census-based technologies for accurate, credible, high-quality reporting and a range of Web technologies to gather and analyze volumes of data to provide accurate representations of online consumption and behavior.

Make sure your next online move is the right one. Contact us today to learn more about Internet data.

Audience and Demographics Measurement

Media Planning and Optimization

Consumer Behavior

Industry Solutions

Get closer to what’s really happening online. Contact us today to learn more about Internet data.