Internet audience, demographic and advertising measurement services and custom survey tools help you understand, measure and respond to your online consumers. Syndicated services and custom analytics provide insights to help you differentiate your product, target and engage your audience, define your business objectives and successfully execute your online strategy.
Products, Tools and Custom Solutions
Audience, Planning and Competitive Intelligence
- Nielsen NetView - The industry benchmark for Internet audience measurement
- Nielsen SiteCensus - Product suite providing in-depth tracking of your Web site visitors
- Nielsen VideoCensus - Objective, accurate and scalable streaming media measurement
- Nielsen @Plan - In-depth demographic data to identify, target and reach the audience you want
- Nielsen AdRelevance - Accurate measurement of online advertising activity
- Nielsen Advertising Clutter Analysis - Quantifiable metrics to better monetize your site
- Nielsen Market Intelligence - Accurate, complete benchmarking of your site performance
Consumer Behavior
- Nielsen NetEffect - Accurately measure the offline impact of your online marketing
- Nielsen HomeScan® Online - Link consumers’ online behavior with your offline purchases
Custom Surveys and Research
Custom research and analytics by Nielsen consultants, and supported by unparalleled client service, provide insights into segmentation, retail effectiveness, customer satisfaction and more for crucial third-party insights that answer fundamental business questions.
Innovative, Proprietary Methodologies and Technologies
Each Nielsen Online service has a unique methodology designed to provide the accurate data and insights to help you meet unique business challenges. We leverage patented panel- and census-based technologies for accurate, credible, high-quality reporting and a range of Web technologies to gather and analyze volumes of data to provide accurate representations of online consumption and behavior.
Make sure your next online move is the right one. Contact us today to learn more about Internet data.
