Nielsen Monitor-Plus

Get a complete picture of your media effectiveness with competitive insights

As an advertising buyer, you must know who is spending what and where they are investing their dollars. Additionally, you need to know how this spending compares to your organization’s media plans. You also need to know the optimal media mix that will reach your prime target audience effectively.

As a seller, your story is similar.

Monitor-Plus^® serves you both. This unique tracking program monitors ad spending, occurrences and audience data by company, brand and product category across 18 different media; servicing your selling (network, station, publisher, distributor) or buying (advertiser, agency) initiatives.

Nielsen Monitor-Plus provides you with key data and services that lead to more effective solutions:

Marketing ROI

Improve advertising effectiveness through:

Media plan comparison to the competition.
Ad placement position analysis.
New breaking ad alerts.
When, where and how many ads were placed.
How much is each advertiser spending.

Forecasting and Trends

Spend wisely:

By looking at spending trends by day, week, month, quarter or year.
By determining the best media mix that will get the most audience for your ad campaign.

Look to Monitor-Plus to give your competitors a run for their money. Contact us to find out more.

As an advertiser or agency, Nielsen Monitor-Plus helps you:

Compare media plans with the competition.
Determine total spending in a competitive set.
Locate new brands that have advertised recently.
Survey competitive ad placement, target and performance.
Assess competitive creative.

As a media outlet, Monitor-Plus^® helps you:

Determine who is advertising on a competitor’s station or publication.
Learn their share of an advertiser’s media plan.
Discover which page placements or POD positions an advertiser has in a competitor’s media outlet.
Identify the top spenders within a competitive set.
Learn which advertisers have started new campaigns.

Monitor-Plus helps your organization solve pressing marketing issues:

Nielsen Ad*Views reports advertising activity across 18 media types and can be used to track and analyze units, GRPs, time-shifted viewing sources and dollars in a single, easy-to-use system.

Nielsen Quick*Views provides instant access to US competitive advertising expenditures information in a concise and flexible format with trending capabilities covering all 18 media types.

Nielsen Print*Views, a web-based library of magazine advertising data (including creative images), features more than 300 national magazines and almost 500,000 images.

Nielsen Creative*Views gives fast and easy access to television and print creative images. You can receive an e-mail alert within hours of late-breaking national and local advertising activity and view the creative material directly.

Nielsen Place*Views helps you determine quickly the performance of past product placement activities and evaluate new opportunities.

Access Nielsen Monitor-Plus offerings online with Nielsen Answers^®.

Track all advertising — yours and your competition — across 18 different media. Contact us to find out how.