As an advertiser or agency, Nielsen Monitor-Plus helps you:
- Compare media plans with the competition.
- Determine total spending in a competitive set.
- Locate new brands that have advertised recently.
- Survey competitive ad placement, target and performance.
- Assess competitive creative.
As a media outlet, Monitor-Plus® helps you:
- Determine who is advertising on a competitors station or publication.
- Learn their share of an advertisers media plan.
- Discover which page placements or POD positions an advertiser has in a competitors media outlet.
- Identify the top spenders within a competitive set.
- Learn which advertisers have started new campaigns.
Monitor-Plus helps your organization solve pressing marketing issues:
Nielsen Ad*Views reports advertising activity across 18 media types and can be used to track and analyze units, GRPs, time-shifted viewing sources and dollars in a single, easy-to-use system.
Nielsen Quick*Views provides instant access to US competitive advertising expenditures information in a concise and flexible format with trending capabilities covering all 18 media types.
Nielsen Print*Views, a web-based library of magazine advertising data (including creative images), features more than 300 national magazines and almost 500,000 images.
Nielsen Creative*Views gives fast and easy access to television and print creative images. You can receive an e-mail alert within hours of late-breaking national and local advertising activity and view the creative material directly.
Nielsen Place*Views helps you determine quickly the performance of past product placement activities and evaluate new opportunities.
Access Nielsen Monitor-Plus offerings online with Nielsen Answers®.
Track all advertising — yours and your competition — across 18 different media. Contact us to find out how.