Nielsen Mobile Media

Gain clarity on the expanding media landscape with the broadest possible understanding of the mobile media consumer

10.3 million US mobile subscribers use mobile video, which still leaves 214 million US mobile subscribers who don’t...
- Nielsen, Jan 09

Working with Nielsen Mobile Media’s team of industry-leading experts and applying innovative measurement methodologies helps you navigate the mobile media ecosystem and maximize your mobile investment.

The mobile platform is a rapidly evolving composite of media vehicles - video, Internet, games, applications and audio - each with unique business challenges and opportunities. To help you keep up with developments and ensure your success on the third screen, Nielsen Mobile Media supports you with actionable, world-class insights on mobile audiences, devices, attitudes and advertising.

As the principal provider of telecom and mobile media measurement to the global marketplace, Nielsen Mobile Media is uniquely positioned to provide the most comprehensive view of the mobile media consumer.

Nielsen Mobile Media combines innovative, direct-measurement methodologies and large-scale consumer panels to meet an array of market research needs:

Media Mix Optimization
Benchmark advertising investment to other media platforms.

Forecasting and Trends
Evaluate mobile media trends to stay ahead of the competition and identify new opportunities.

Marketing ROI
Maximize marketing exposure within a brand’s most profitable consumer segments to achieve the highest return on spend in mobile advertising campaigns.

Consumer Segmentation and Targeting
Uncover psychographic, demographic and behavioral targets to predict the most lucrative consumer segments, media, promotions and outlets.

As everyone tries to size up mobile media and advertising opportunities, and plan for what’s next, look to the Nielsen Mobile Media portfolio to be ahead of the game. Contact us today to learn more about mobile marketing.

Nielsen Mobile Media helps you navigate the world of mobile media by:

Reporting mobile media audience sizes and behavior at the channel or target level, down to precise consumer segments, across brands in mobile video, Internet, games, applications and audio.
Demonstrating how mobile media relate to the broader media and advertising experience so you can optimize the interplay between mobile and traditional channels.
Helping you make decisions about mobile advertising by showing you what works and what doesn’t.

Nielsen keeps you abreast of the latest devices and technological opportunities related to mobile media, helping you stay ahead of the mobile curve. Our portfolio of Nielsen Mobile Media offerings includes:

Nielsen Mobile Audience Projections and Demographics: Nielsen surveys 1+ million mobile subscribers per year; directly tracks mobile media behavior through an opt-in panel of more than 60,000 US wireless lines; partners with publishers to measure audience traffic directly; and is developing metered and server measurement methodologies that yield the best mobile audience estimates available. Through this range of methodologies, Nielsen delivers detailed audience reports — at the channel level, across mobile web, video, games, applications and audio.

Nielsen Mobile Advertising Intelligence: A biannual Nielsen report tracks exposure to and receptivity toward mobile advertising across platforms. In addition, Nielsen monitors and reports on advertising placements and impressions across all of the leading mobile websites through Nielsen Mobile AdRelevance, allowing you to see who is investing in mobile media and where.

Nielsen Mobile Advertising Planning: Mobile is the most personal medium around, requiring the most targeted messaging possible. To provide brands and media companies with the most precise view of mobile advertising, Nielsen reports on the lifestyles and purchase behaviors of visitors to 200+ websites through Nielsen Mobile @Plan. Additionally, Nielsen now delivers mobile media intelligence segmented by Nielsen Claritas PRIZM segment, allowing for advertising and media companies to extend their knowledge of key target segments to the third screen. Additionally, Nielsen now delivers segment-focused reports, such as the Nielsen Mobile Kids Report, that provide deeper levels of insight into key groups of mobile media consumers.

Nielsen Mobile Device and Accessory Reports: To activate the mobile media of today and plan for mobile media tomorrow, rely on Nielsen’s monitoring of consumer mobile devices to know what your audience is capable of doing on their phone today and in the future. The Nielsen Device Report gives you full view into the penetration and demographics of smartphones, 3G phones, touchscreen devices and other segments of devices, with handset-level reporting on what phones are in the market, today. For high-profile device segments such as iPhone users or smartphone owners, Nielsen Mobile Media even provides dedicated reports that dive deep into the attitudes and behaviors of these device owners.

Access Nielsen Mobile Media offerings online with Nielsen Answers^®.

Rely on an industry-leading telecom and media research provider to give you clarity on the mobile media market. Contact us today to learn more about mobile marketing.