Nielsen Media Tracking provides independent verification that your commercial or video message was delivered as planned, to the correct demographic audience, via the right programs, on the right days and dayparts. In addition, it allows you to:
- Manage your TV campaign actively during the schedule, eliminating the months-long wait for a post-buy analysis.
- Learn the day after when and where commercials or videos ran, eliminating weeks-long wait for manual station logs.
- Expedite administration with Nielsen KeepingTrac, a proactive media audit tool.
- Improve TV buyer productivity through automated, overnight stewardship that helps identify GRP problems in-flight, catches buying guideline violations, and posts alerts of non-compliant spots.
- Increase efficiency with streamlined campaign registration and easy-to-use data delivery formats.
- Accelerate post-analysis reconciliation against your buy schedule.
- Detect commercials that reach unintended audiences like teens or children with Nielsen DemoWatch.
Within our Nielsen Media Tracking portfolio:
Nielsen KeepingTrac, a dynamic TV campaign management system, delivers GRP and spot performance results the next morning, helping you avoid the traditional month-long wait for invoice reconciliation. This service makes sure you get what you pay for.
Nielsen CampaignTrac, the newest addition to the Nielsen Media Tracking suite of products, for the first time provides advertisers with their own personal dashboard of direct, real-time commercial and GRP campaign tracking. Powered by the agency KeepingTrac system, Nielsen CampaignTrac allows advertisers to share summary level data throughout their organization to correlate with sales, awareness and other measures instead of waiting months for post analyzed results.
Nielsen DemoWatch, an industry first, monitors compliance with children’s advertising restrictions practically in real time. This Nielsen KeepingTrac sub-tool generates an alert if too many impressions are delivered to an unintended audience such as children or teens.
Nielsen Sigma, our TV content tracking system, integrates multiple encoding technologies to track video wherever and however it appears - as a commercial, video news release [VNR], public service announcement [PSA] or satellite media tour [SMT].
Nielsen Grabix.com, a web-based tool that integrates streaming video and Nielsen’s television audience measurement data, illustrates the interaction between a television audience and the programming they are viewing. By displaying programming content with both minute-by-minute television ratings and program flow data, you can determine if your program activity is retaining and growing your audience or driving it away. Additional research and analytic capabilities allow you to find any video clip airing on your station or your competitor’s station in seconds. This video, along with the minute-by-minute ratings data, can be shared with others or archived for future use.
Access Nielsen Media Tracking offerings online with Nielsen Answers®.
Next-day results ensure that your media spend gets executed accurately and allow you to make needed adjustments during the life of the campaign. Contact us to find out how.
