Nielsen Consumer Research

Revealing POS and consumption behaviors

When the economy gets tight and margin pressure grows, smart managers grab competitive advantage by focusing on the consumer attitudes and brand beliefs that impact purchase behavior.

Nielsen Consumer Research measures consumer attitudes toward brands, segments or categories, and identifies attitudes influencing behavior and brand choice so your business can develop the right product, price, packaging and messaging.

Look to Nielsen Consumer Research for solutions:

Segmentation and Targeting	Links attitudes and behaviors through primary research, defining key consumer segments and choice drivers.
Brand Management	Develops comprehensive strategies and execution plans based on brand knowledge, key differentiators, consumer awareness and consideration.
Portfolio Management	Assesses product differentiation, overlap and gaps in your portfolio based on the consumer perspective.
Performance Tracking and Measurement	Quantifies changes in brand awareness and equity through custom research.

Trust in a partner that gets to the heart of what it takes to influence the consumer and achieved the desired outcome. Contact us to find out more today.

Through Nielsen, your company can leverage a fully-integrated solution that includes qualitative and quantitative research, trade surveys and B2B studies, along with consumer panel information and point-of-sale data. For a 360° consumer view:

Nielsen Winning Brands measures brand health in the overall category context including the influence of non-traditional media and other contact points.

Nielsen eQ equity management system builds robust, lasting customer relationships.

Nielsen PriceItRight simulates market response to changes in variables like price, product packs or SKU deletions.

Nielsen Consumer Research Shopper³ delivers a holistic understanding of the total shopper decision cycle, including pre- and in-store factors using the Nielsen DeltaQual framework to evaluate shopper journeys.

Nielsen @Work Suite is a family of automated, online solutions for EPIC (empathy, persuasion, impact, communication) insights into the consumer response to stimuli such as:

Nielsen ads@work assessing ad potential.
Nielsen packs@work evaluating the impact of new pack design on brand equity.
Nielsen concepts@work prioritizing new product concepts by market potential.

DeltaQual™ evaluates entrenched shopper decision patterns by category, identifies factors driving choice, assesses the brand marketing mix, then develops the triggers and motivators that will change buying habits.

Nielsen Life360 brings ethnographic studies into a digital context using mobile tools and panel analytics. Nielsen Life360 delivers insights on consumer attitudes and behaviors to develop unique market intelligence based on “In-the-moment” surveys documenting people’s real-world experiences in words, pictures, audio/video and sentiment, providing a deeper understanding of motivations around purchase behavior, exposure to events, family life, media and entertainment, technology and time use.

Access Nielsen Consumer Research offerings online with Nielsen Answers^®.

Get an insider’s view into how consumers think and act on brand triggers and how they impact your brand success. Contact us to find out how.