SiteReports

Improve your market analysis and site selection strategies with demographic reports

Analyze markets, select business site locations and understand demographic trends using the most accurate online source for U.S. demographics. Nielsen SiteReports offers more than 50 demographic reports and maps and it is the first to provide current year and five year demographic projections. Using Nielsen SiteReports, you can answer questions such as:

Where are my best customers and prospects?
What’s the best location for my business?
Where’s my competition located?
What is the market potential for my product or service?

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Nielsen SiteReports is the most convenient online solution for making your best small business marketing decision. Accomplish comprehensive market and site analys offering:

Flexible trade area definition – Geographic areas can be easily managed and defined either by polygon, radius, drive time or standard geographies such as ZIP code, place, county, state and Core Based Statistical Area (CBSA).
Reliable data – Over 50 demographic reports and maps available with detail information about the U.S. population, businesses, Consumer Buying Power, lifestyle segmentation and more.
Easy analysis – Intuitive ordering screens help you define areas and offer report and map samples, interactive mapping, drive time analysis, aerial views, batch processing and import trade areas.
Superior client service and support – Help pages are located throughout the site in addition to full access to the Nielsen Claritas Solution Center with trained representatives ready to assist you.
Flexible pricing options – Unlimited annual access packages offering demographic reports and maps based on your industry or data needs. Purchase individual reports or customize bundles to meet any budget.

Basic Demographics Package – Unlimited access to demographic reports and maps for you to understand the population and household characteristics of your market area including: current-year population, five-year population projection, current-year household, five-year household projection, median household income, per capita income and much more.

Additional Packages – Nielsen SiteReports offers a variety of annual subscription options to suit your needs and budget. In addition to the Basic Demographic Package, you can choose additional packages based on your specific data and mapping needs including senior life, total retail sales, financial, shopping center, restaurant data and more.

Industry Bundles - Industry specific report packages enable you to make better site location planning and marketing decisions. Data bundling options provide unlimited access to comprehensive reports and maps specific to your industry.

Individual Reports – Nielsen SiteReports offers more than 40 demographic report options that can be purchased individually by credit card. Use these reports to analyze your markets, select site locations and target consumers effectively.