Reach and retain your most profitable customers by understanding what drives their purchase decisions so you can tailor your messages and products to resonate with them. Nielsen PRIZM provides a deep understanding of your customers allowing you to craft marketing programs that compel them to respond and buy. PRIZM® is the industry-leading consumer segmentation system that yields the richest, most comprehensive and precise consumer insights available. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and target their customers and prospects.
PRIZM defines every U.S. household in terms of 66 demographically and behaviorally distinct types, or "segments," to help marketers discern those consumers likes, dislikes, lifestyles, purchase behaviors and media preferences. Used by thousands of marketers within Fortune 500 companies, PRIZM provides the "lingua franca" for marketing in an increasingly diverse and complex American marketplace. Because PRIZM is linked to the surveys and panels of most major marketing databases in the U.S., the segmentation system enables you to target on virtually any purchase and media behavior.
PRIZM has the powerful ability to link household and neighborhood-level segment assignments to the marketplace. Because it describes household types of geographic areas, PRIZM can be used to evaluate markets, territories, service areas and other geographic areas.
To find out more about consumer segmentation systems, contact us today.