PRIZM

Uncover the richest, most comprehensive and precise insights using lifestyle and consumer behavior segmentation

Reach and retain your most profitable customers by understanding what drives their purchase decisions so you can tailor your messages and products to resonate with them. Nielsen PRIZM provides a deep understanding of your customers allowing you to craft marketing programs that compel them to respond and buy. PRIZM® is the industry-leading consumer segmentation system that yields the richest, most comprehensive and precise consumer insights available. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and target their customers and prospects.

PRIZM defines every U.S. household in terms of 66 demographically and behaviorally distinct types, or "segments," to help marketers discern those consumers’ likes, dislikes, lifestyles, purchase behaviors and media preferences. Used by thousands of marketers within Fortune 500 companies, PRIZM provides the "lingua franca" for marketing in an increasingly diverse and complex American marketplace. Because PRIZM is linked to the surveys and panels of most major marketing databases in the U.S., the segmentation system enables you to target on virtually any purchase and media behavior.

PRIZM has the powerful ability to link household and neighborhood-level segment assignments to the marketplace. Because it describes household types of geographic areas, PRIZM can be used to evaluate markets, territories, service areas and other geographic areas.

To find out more about consumer segmentation systems, contact us today.

Utilize PRIZM segmentation system to better understand your customers and prospects, and target them with tailored messages and products designed just for them. PRIZM delivers your best consumers:

Find your targets – PRIZM links your customer market data with neighborhood demographics, syndicated survey data and survey market research.
Discover your best targets’ likes – Use PRIZM to generate a thorough lifestyle profile that shows your targets’ predominant lifestyle, hobbies and product usage patterns.
Uncover where they live – PRIZM works with all levels of geography which means you can discover where your current customers or prospects live and locate more people like them, anywhere in the U.S.
Learn how to reach them – Evaluate the most effective way to reach your best targets using PRIZM. Learn which magazine and newspapers they read and which TV, cable or radio shows they prefer as well as which websites they visit on the Internet.

Learn more about our other segmentation systems:

Nielsen P$YCLE – Accurately understand and predict customer financial or investment behaviors using P$YCLE. Identify financial and investment behaviors using any of the 58 unique P$YCLE segments.

Nielsen ConneXions – Understand consumer communication behaviors and their willingness to adopt new technology across a wide range of telecommunication products and services using ConneXions. ConneXions classifies every U.S. household into one of 53 consumer segments based on the video, voice and data purchasing preferences.