iXPRESS offers a variety of benefits and features to make your market and site location analysis streamlined and easy. iXPRESS’ most popular benefits and features are listed below:
iXPRESS also offers a variety of database options. Choose the option that is right for you from the packages below, or let us customize a database that meets all of your market analysis needs.
Discovery Package- Marketing data solutions package containing detailed demographics trend data. This package is well suited to basic real estate applications and population-based marketing and analysis solutions.
Select Package-This package combines detailed demographics with consumer demand data to support market penetration, market share and market potential analyses. With the Select package, you’ll quickly identify and quantify the best market opportunities.
Retail Insight - For robust marketing solutions in retail, the addition of workplace profiles, detailed consumer demand and the complete shopping center database make this package ideal for retailers and developers of retail centers.
Financial Insight - Designed for banks, investment and insurance marketers, this package integrates consumer demand for financial products. It also offers detailed bank branch data to aid in competitive analysis, site location and branch network planning and other marketing solutions.
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Benefits
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Features
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Easy-to-use
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Get started quickly with iXPRESS’ wizard interface and learning resources. We offer a variety of resources to get you up and running quickly.
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- Wizard interface
- Web-based training
- Web-based tutorials and walk-throughs
- Webinars
- Toll-free technical support
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Defining Trade Areas
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Define markets and trade areas virtually any way you wish. iXPRESS offers versatile area creation features–use standard geography or opt from many geometric options.
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- Standard geography (state, county, metropolitan area, DMA, city/place, township/MCD, ZIP Code, census tract, block group, block)
- Rings and bands
- Drive times
- Drawn polygons
- Advanced management of geometric trade areas
- Address look-up
- Thresholding
- Screening & filtering
- Batch mode
- Save trade areas
- Import trade areas
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Screening & Scoring Markets
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Quickly find which markets and locales best meet your business criteria. Screen standard markets like metros, counties and block groups. Or automatically scan markets to find which locales show the most promise based on the market factors most important to you.
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- Target report filters (min & max)
- Rank & sort
- SiteScore
- SiteScan
- Statistical functions
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Reporting
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Choose from a full portfolio of standard reports, or create your own with a convenient on-screen editor. iXPRESS provides several features to make this process efficient and flexible.
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- Standard profile reports
- Target reports
- Interactive reports for drill-downs, trade area creation and auto-graph
- Fully customizable reports using user friendly on-screen editor (data content, fonts, colors, logos, headers/footers etc)
- Branding with logo integration
- Benchmarking and indexing
- User defined visual triggers
- Executive summary report
- Popular format export (html, doc, xls, dbf, txt, prn, ascii)
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Mapping
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Quickly visualize all the market data you need with a variety of powerful mapping options. iXPRESS works with several popular mapping software, allowing you to leverage previous technology investments.
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- Works with MapInfo™, ArcView® , MapPoint®
- All map layers included (geography, streets, roads, landmarks and more)
- Hybrid features leverage MapInfo™ and MapPoint® together
- Layer control
- Multiple thematic options
- Control data breaks and themes
- Grid mapping
- Overlay Satellite imagery
- Port maps to Google Earth
- Save settings
- Map annotation
- Interactive map for trade area definition
- Layout control
- Export to popular graphic formats
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Graphing
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Enjoy at-a-glance analysis with complete graphing tools. iXPRESS offers a full portfolio of graph types and you’re in control over virtually all graphing elements.
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- Integrated graphing
- 2D & 3D graph galleries
- Multiple graph types (bar, pie, bubble, scatter, line, area, Gantt, surface and more)
- Complete control of graph elements
- Export to popular graphic formats
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Integrating Data
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Integrate your own data into iXPRESS to quickly reveal market penetration and locate opportunities. iXPRESS allows you to leverage your internal data with Nielsen external market data to quickly find the best market opportunities.
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- Import data, trade areas, locations and more in popular formats
- Complete integration of imported data into reports, maps and graphs
- Export reports, maps and graphs in popular formats
- Integrate point/record or summary data
- Auto-summary of imported point data
- Import segmentation profiles
- Utility for updating imported data
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Support and Training
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Get help quickly when needed. We offer a variety of support resources to ensure that you enjoy problem-free use and realize the full potential of this powerful software platform.
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- Toll-free technical support
- On-demand project assistance
- User guide
- Software help
- Web-based training
- Web-based tutorials and walk-throughs
- Webinars
- Toll-free technical support
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Improve your market planning decision using iXPRESS. Call us at 866-273-5418 or Contact us today to learn more about choosing the right site location.
