List Services - Reach your best customers and prospects using richer targeted lists. Nielsen offers a variety of direct marketing list services including access to third-party lists, segmented lists and industry-specific lists. Use these lists on your next direct mail, tele-prospecting or email programs.
Predictive Modeling - Fuel your targeted direct marketing campaigns with analytics. Determine the most valuable elements that drive performance in your direct marketing programs. Nielsen’s services go beyond traditional profiling techniques to generate a scoring algorithm for individuals or households.
Custom Databases - Create more effective direct marketing campaigns by enhancing your information with world-class data. Leverage your customer knowledge with Nielsen’s external market information to create custom databases. Nielsen can identify the most relevant data for your direct marketing needs and provide it in a custom database.
Data Enhancements - Learn more about your customers by adding intelligence to your files for a boost in your direct marketing response rates. Nielsen offers data hygiene and quality, verification and appending services. Use data enhancement services to augment your own household files, create corporate linkage, de-dupe and identify prospects.
Data Processing - Effectively match and merge in-house and third party files for improved data quality and efficient integration of your direct marketing activities. Nielsen’s data processing services include data hygiene, suppression, merge/purge, and other custom processing services.
