Grow a profitable business that consistently outmaneuvers the competition and attracts the best customers by understanding the demographic characteristics, buying and media behaviors and purchase preferences that drive consumer decisions.
For 35 years, marketers have come to Nielsen Claritas for industry-leading demographic data, marketing software and market segmentation services. For Fortune 500 companies, Nielsen Claritas is the preferred choice, the nation’s leading provider of syndicated surveys and databases of consumer behavior.
Nielsen Claritas supports your team with a range of core marketing initiatives:
| Segmentation and Targeting |
Segment and target customers precisely:
- Develop strategies to acquire, retain, and cross-sell customers.
- Understand the activities that drive buying decisions.
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| Media Mix |
Discover the best media and advertising options:
- Integrate segmentation and site analysis tools with key media currencies.
- Deliver offers that resonate.
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| Distribution Strategy and Execution |
Build effective site selection strategies:
- Evaluate site location and selection.
- Optimize locations and channels in a given market.
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| Building B2B Relationships |
Increase sales and marketing efficiencies:
- Add business intelligence to customer files.
- Boost direct marketing response rates by targeting businesses most likely to respond.
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Nielsen Claritas delivers the breadth and depth of data that leading marketers require to execute powerful marketing strategies. Find out more. Contact us to learn more about Claritas and the census.
