Nielsen Claritas

Choose an industry-leading partner to identify and target valuable customers

Grow a profitable business that consistently outmaneuvers the competition and attracts the best customers by understanding the demographic characteristics, buying and media behaviors and purchase preferences that drive consumer decisions.

For 35 years, marketers have come to Nielsen Claritas for industry-leading demographic data, marketing software and market segmentation services. For Fortune 500 companies, Nielsen Claritas is the preferred choice, the nation’s leading provider of syndicated surveys and databases of consumer behavior.

Nielsen Claritas supports your team with a range of core marketing initiatives:

Segmentation and Targeting	Segment and target customers precisely: Develop strategies to acquire, retain, and cross-sell customers. Understand the activities that drive buying decisions.
Media Mix	Discover the best media and advertising options: Integrate segmentation and site analysis tools with key media currencies. Deliver offers that resonate.
Distribution Strategy and Execution	Build effective site selection strategies: Evaluate site location and selection. Optimize locations and channels in a given market.
Building B2B Relationships	Increase sales and marketing efficiencies: Add business intelligence to customer files. Boost direct marketing response rates by targeting businesses most likely to respond.

Nielsen Claritas delivers the breadth and depth of data that leading marketers require to execute powerful marketing strategies. Find out more. Contact us today.

Connect your customer data to our industry-leading demographic and behavioral survey data:

Nielsen PRIZM places consumers into 66 segments based on demographics, lifestyles, shopping patterns and media preferences.
Nielsen P$YCLE groups consumers into 58 segments by income, wealth, financial and investment behaviors.
Nielsen ConneXions aligns consumers into 53 segments by demographic and consumer technology adoption patterns.
Nielsen Business Data allows you to examine competitor locations and activities as well as identify and target B2B prospects with the greatest potential.
Nielsen Consumer Demand Data helps you estimate market opportunity by evaluating potential consumer demand for consumer products and services by geography.
Nielsen Demographic Data allows you to build informed target marketing and site location strategies.

Access a wide array of online and desktop software solutions to improve identification, acquisition and retention of profitable customers:

Nielsen BusinessPoint helps define and target direct marketing efforts with comprehensive information about each business.
Nielsen ConsumerPoint harnesses the collective power of customer segmentation, behavioral survey data and market demographics.
Nielsen iXPRESS allows you to quickly make better site location and market planning decisions in an affordable, easy-to-use software package.
Nielsen PrimeLocation incorporates all the key analytical tools needed to answer the toughest real estate growth questions.
Nielsen SiteReports provides small businesses with detailed information to analyze markets, select site locations and target consumers.

We partner with leading companies to navigate through ever-changing market conditions. Our passionate team of experts understands and can help with market and site analysis, direct marketing and primary research.

Nielsen Claritas Analytical Consulting helps you uncover potential real estate opportunities and eliminate overlaps in existing markets and enhance your marketing efficiency, maximize ROI and achieve higher revenues.
Nielsen Direct Marketing Services offers a wide variety of data enhancement, acquisition and analytical services that can help expedite your next B2C or B2B database or direct marketing initiatives.
Nielsen Claritas Primary Research provides marketers with deep and clear insights into the dynamics of their markets with a variety of custom, client-proprietary research studies.

Get closer to your customer. Contact us to find out how our target marketing solutions can work for you.