Nielsen BuzzMetrics

Millions of Consumers are Talking - Are You Listening?

Every day, millions of consumers converse in online communities, discussion boards, blogs and social networks. They turn to the Internet to share opinions, advice, grievances and recommendations. Are you listening, connecting and responding in a way that protects and promotes your brand? Nielsen’s BuzzMetrics services deliver trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses.

Using innovative technology and a rigorous methodology, Nielsen BuzzMetrics services and solutions uncover and integrate data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other CGM platforms.

BuzzMetrics services give you the tools to understand:

Understanding Your Customers	"Listen" to unaided consumer conversations online to gain insights into your customers and understand your company, brand or organization perception.
Brand Management	Monitor and analyze how consumers discussing your brand online feel in their own words, and build solid brand advocacy programs based on these insights. Learn how to leverage word-of-mouth to drive brand credibility and ultimately sales.
New Product Development	Gain an unobstructed view into what consumers really think as you develop your product concepts, enhancements and monitor product launches.
Campaign Tracking & Measurement	Discover how your online and offline marketing campaigns resonate with consumers.

Make sure your next online move is the right one. Contact us today to learn more about online reputation management.

Brand Monitoring

How do consumers discuss your brand online—and what are you doing to protect it in this demanding and dynamic communications channel?

Nielsen My BuzzMetrics customizable dashboard provides easy access to key brand health metrics and consumer commentary.
Nielsen ThreatTracker analyst alerts keep you abreast—in real-time—of fast-moving reputation threats. Nielsen BuzzMetrics Brand Tracking provides an audit of your brand’s online health today and Nielsen BuzzMetrics Audit gives you a picture of your brand’s online health over a specific time period. Nielsen BuzzMetrics Scorecard shows you how your brand stacks up against your competition.

Buzz Monitoring

Why do you win and retain customers, and why do you lose clients to competitors?

Through analyst reports, Nielsen Brand Association Maps and custom research services, access an unobstructed window into the world’s largest focus group. Learn what makes consumers tick, what drives natural buzz and what makes brands succeed or fail.

Brand Connections & Customer Relations

Are you building your brand by joining the online conversation in an authentic way, and are you extending your customer relations strategy toinclude this next touch-point?

Improve client satisfaction and brand reputation by deploying solutions with best-practices consulting for engaging successfully in online conversations, analyst identification of intervention opportunities and seamless tracking of customer responses for easy conversation management.

Consumer-Generated Media (CGM) Measurement

Are you effectively integrating CGM in your marketing campaigns, and how do you measure campaign success? Through Nielsen BuzzMetrics alerts and analysis, you will understand influential individuals, groups and publishers in your market.

Get closer to what’s really happening online. Contact us today to learn more about online reputation management.