NeuroFocus

Use neuroscience techniques to increase overall marketing effectiveness

NeuroFocus is the next generation of market research. Their research brings an entirely new level of insight into the mind of the consumer.

- Ravi Parmeswar,
Managing Director, Citigroup

Understand consumers’ subconscious responses to messages with brainwave analysis and increase the effectiveness of marketing and branding content.

Influencing the unfiltered feelings locked in the subconscious and protected by thousands of years of evolutionary defenses has been the bane - and the bread and butter - of advertisers and market researchers since the beginning of the media age. The Nielsen Company and NeuroFocus, Inc. offer neuroscience-based products, services and metrics in retail, consumer packaged goods, television, film and emerging media. Using established electroencephalographic (EEG) techniques to measure degrees of attention, memory retention and emotional engagement, neurological testing provides precise, projectable insights into consumer behavior along with recommendations for increasing message effectiveness.

With NeuroFocus, Nielsen supports an array of marketing challenges:

Understanding Your Audience

By addressing consumer responses in the subconscious, where purchase intent is formed, determine precisely how consumers react to a message.

Marketing ROI

Neurological evaluation of messaging improves ROI:

By allowing marketers to fine-tune content according to consumer response.
By establishing optimum media distribution recommendations based on frequency, reach, gender preferences and neurological high points of each ad.

Test your next brand play using state-of-the research. Contact us to find out how.

NeuroFocus enables you to:

Understand the effectiveness of advertising based on precise neurological response.
Improve marketing messaging to gain higher levels of attention, emotional engagement and memory retention.
Increase website effectiveness by applying proven neuroinformatics best practices.
Understand the neurological high points of the product and the impact of packaging and pricing on purchase.

NeuroFocus product portfolio of advanced research techniques makes sure your marketing investments are always a step ahead of the competition. NeuroFocus offerings include:

Advertising Effectiveness uses neurological tests to conduct a comprehensive analysis of ad effectiveness, pinpointing eye-tracking hot zones and highlighting neurologically significant scenes that can be leveraged across platforms, and also revealing ad wear-out and wear-in factors along with timetables and audio/video synchrony.

Total Consumer Experience™ (TCE) conducts brainwave testing during the entire sensory encounter with a product, from looking to smelling, tasting, touching, and listening, and identifies the neurological iconic signatures of the product along with the impact of product packaging.

Brand Essence Framework^™conducts brainwave-based assessments of consumers’ neurological and biophysical responses to the metaphors, functions, forms and benefits of a brand.

Nielsen TV Programming & Promotions is a test study that enables networks to understand which design treatments are most compelling to viewers, and which product placements and promotions deliver on ROI.

Website Analysis conducts overall site performance measurements of "task-level confusion," "high goal relevance" and "intuitiveness," so you can make changes that lead to greater click-through and purchase behavior.

Retail/In-Store Shopping provides insight on how to improve shoppers’ in-store experience with aisle displays, product positioning, merchandising, messaging and more.

Pricing & Promotions unlocks what customers think about different price points and how flexible they are about price.

Heighten message effectiveness and increase the return on your marketing investment through state-of-the-art neuroscientific techniques. Contact us for more information.

NeuroFocus Product Sheet