Nielsen IAG

Measure response of your programs, advertisements and product placements

Nielsen IAG allows Domino’s Pizza^® to make media, message and creative improvements in real time to enhance the effectiveness of our television advertising.

- Tim Sullivan, Director of Media
Services, Domino’s Pizza

Imagine knowing which TV programs deliver the audience most receptive to your advertising before you spend a single dollar. Or knowing which commercials viewers recalled or found most persuasive last night. Conducting tens of thousands of surveys daily, Nielsen IAG measures viewers’ engagement with every program and the effectiveness of every ad, product placement and sponsorship in primetime across all broadcast and major cable networks. Just after spending 10 percent or less of your ad budget, you can optimize the other 90+ percent.

To glean best practices and learning for your media and creative, you can leverage Nielsen IAG syndicated databases for real-time performance tracking and measurement based on 210,000+ program episodes, and 250,000+ commercial and product placement executions. Likewise, to measure the effectiveness of most forms of Internet advertising as well as in-cinema campaigns, you can utilize the robust and exclusive Nielsen IAG panel.

Whatever marketing challenges you are currently faced with, Nielsen IAG offers outstanding support:

Understanding Your Customers	Boost commercial recognition. Gauge target viewer response to English- and Spanish-language advertising.
Performance Tracking and Measurement	Get real-time viewer response. Manage creative rotation. Understand media schedule performance with “engaged-audience” delivery.
Brand Management	React quickly with real-time monitoring of brand and competitive advertising performance. Develop creative strategy and messaging guidelines.
Marketing ROI	Assess cross-platform advertising performance through a single methodology and panel source. Compare ad performance between TV and Internet by viewers exposed to one media type vs. both. Maximize ROI by allocating budget across different platforms.

Nielsen IAG helps you:

Understand cross-platform advertising effectiveness using single methodology and panel source.
Track television in-program placement activity and measure viewer response to all forms of branded entertainment and sponsorships.
Select programs that deliver the most engaged audience for your advertising.
Optimize in-market performance and enable media and creative course correction.
Quantify the effectiveness of network/publisher environments for advertisers.

Solve your most pressing marketing issues with these high-performance tools:

Nielsen IAG Television enables marketers to maximize the return of ad and product placement and sponsorship expenditure in real-time, and helps networks demonstrate the value of their programming and on-air inventory. Both English- and Spanish-language programs and commercials are measured.

Nielsen IAG Internet allows marketers to evaluate day-after branding impact of online display and streaming advertising on a continuous basis and make direct comparisons with TV advertising performance.

Nielsen IAG In-Cinema helps marketers measure viewer response to ads, promos and content pieces airing during the pre-feature program, and provides a direct comparison to TV ads.

Access Nielsen IAG offerings online with Nielsen Answers^®.

Optimize in-market advertising effectiveness and improve your creative and media strategy. Contact Nielsen to see how.