Telecom Practice

The telecom industry has grown and evolved at an incredible pace for the last 20 years, dramatically changing the way people communicate and transforming everyday life along the way. Mobile phone penetration is approaching 50% globally, with some mature markets surpassing 100% penetration. Mobile broadband subscribership has topped 200 million worldwide. And the rollout of 3G networks in emerging markets means there is the potential for mobile broadband subscribers to outnumber wireline broadband subscribers within the next decade.

This rapid growth has created a dynamic and competitive industry climate with continually evolving technology and staggering financial stakes. The shift of revenue from fixed to mobile and from voice to data is accelerating. Data and media are being untethered from specific devices or networks. Powerful new mobile devices deliver a combination of functions previously available only from multiple tools.

This is an exciting - and demanding - time to be a device manufacturer, a service provider, or an application developer. Innovation is vibrant and opportunities abound. Competition, however, is ferocious and leaves no room for poor decisions.

In this environment, how do you grow share while ensuring a significant return on your investment? How do you defend your core telecom business while creating new and sizable revenue streams? Nielsen understands the exacting demands you must place on your telecom research provider to get the answers right. We’re well-equipped to help you make decisions with certainty. 

Leadership is about setting a strategy that clearly differentiates your services and offerings, and then flawlessly executing on that direction. With Nielsen, you’ll do both confidently.

We invite you to contact us to learn more about our integrated set of telecom solutions for addressing your most pressing business needs.

To lead in the telecom industry, you must anticipate the needs of consumers and drive the overall direction of the category.

Successful innovation demands substantial effort and resources. You need to forecast accurately so you can place the right bets, and develop products in an uncertain environment. Then, you must manage performance diligently. Look to Nielsen Telecom Practice for a valuable collaboration that includes integrated solutions fueled by innovative research and measurement tools that reveal a clear path to growth.

	Forecasting and Trends: Weigh potential threats, consequences and opportunities, and make choices that move your business forward.
	Segmentation and Targeting: Develop a proactive approach to segments so you can increase growth, combat churn, and lift results.
	Product Development: Ensure your innovations are positioned to minimize risk, so you can own the space you’ve helped to shape.
	Performance Measurement: Be fully equipped to respond to threats and opportunities with a complete view of consumers and your competition - by market, region, area, and service offering.

Contact Nielsen today to learn more about how we can help you determine your path to growth.

Winning in today’s telecom environment requires you to protect your core business while forcefully pursuing innovation and improving operational effectiveness. Nielsen solutions enable you to successfully execute across all fronts.

Attracting more of your most profitable customers is never easy. And in this complex and hyper-competitive environment, there’s no room for error. We’ll work with you to define the segments that will be most attracted to what you have to offer, go to market efficiently and effectively, and equip your teams to identify and respond to emerging threats and opportunities.

Nielsen combines a unique understanding of the connected consumer with the integrated solutions and trusted expertise that enable you to solve problems, capture opportunity, and run a better business.

	Understanding Your Consumer: Gain a granular understanding of your consumer to make more precise decisions across your business.
	Brand Management: Be in touch with what matters to today’s connected consumer, and stay in touch as those criteria change.
	Portfolio Management: Create an optimized portfolio that aligns with your target segment’s needs and wants.
	Pricing and Sales Modeling: Optimize pricing throughout the product lifecycle and develop strategies that deliver more profitable growth.
	Distribution Strategy and Execution: Make decisions that put the right device or service plan in front of the right consumer at the right time.
	Marketing ROI: Identify and manage the message and mix, so you can make the most of your budget.
	Performance Measurement: Gain a complete, near real-time view of increasingly connected consumers, and quickly develop and execute plans that have impact.

Contact Nielsen today to learn more about how we can help ensure you earn your fair share.