The world of sports is an exciting place for marketing and sponsorship investments, but understanding the marketplace can be tough. Working with the Nielsen Sports Practice removes the ambiguity and replaces it with a clear picture of the audience for each sports event including:
- In-depth information on the demographics, brand preferences and attitudes of sports audiences so you know what your consumers are watching.
- Tracking the media spending of sports advertisers, as well as the national and local TV ratings for sports teams, by game, month and season, so you know who youre reaching with every marketing buy.
- Attitudinal studies that take you beyond the numbers, with insight into the mind of sports fans.
The Nielsen Sports Practice works closely with sports leagues, teams, networks, advertisers and agencies, drawing from the unparalleled range of information and expertise across The Nielsen Company. Our fan behavior insights are culled from overnight local and national TV ratings, sponsorship engagement, advertising expenditure data, fan consumption and attitudes.
Get closer to the fans. Contact Nielsen to find out how.