Understanding Your Audience

How can I evaluate how my audiences - within and across platforms - align with the target consumer my current and prospective advertisers want to reach? What unique advantages does my media bring to advertisers, relative to the competition? How can I document the value of each platform in my inventory and element of my sales package, so I can command a higher value for all of it?

The media industry is shifting and fragmenting, making it vital that you extract more value from your content and your audience. Nielsen solutions provide a deep and rich understanding of your viewers - from demographic and geographic composition to lifestyle and purchasing habits across platforms - to demonstrate the true value of your properties.

A granular view of what your audiences really do

One way to overcome the perception that audiences are a commodity is to align your offerings with your advertisers’ media goals as precisely as possible. We’ll help you see your audience beyond traditional demographics, as consumers and purchasers. We’ll empower you to evaluate and segment your audience in a way that positions your inventory as an effective and valuable addition to an advertiser’s media plan.

Solutions that elevate your positioning

Our solutions for Understanding Your Audience combine enhanced demographic and targeting methods with historical analyses and sophisticated targeting methods to help you optimize the value of your programming. We’ll work with you to:

• Identify the best segmentation and targeting strategies - within and across media and for a broad advertising category spectrum - utilizing local and national data.
• Align your audience more directly with your client’s marketing target and create a more powerful value proposition through our proprietary approach to target representation.
• Develop a comprehensive profile of an advertiser’s marketing target that incorporates demographics, geography, viewing habits, and cross-media usage patterns.

Contact us today to learn more.

Access Nielsen offerings for ad sales online with Nielsen Answers®.

Who are my core audiences, and how can I utilize strategic planning and marketing to attract more of them? What’s the most effective way to reach my audiences on my own station as well as on sister stations, and through other promotional channels? Am I reaching the right range of consumers with my promotional efforts?

To draw in and keep the most valuable audiences, you must develop a granular understanding of how those audiences use various media. Nielsen Solutions for Understanding Your Audience provide the deep and rich insights - across platforms - that enable you to determine who you need to attract and the most effective ways to attract them.

We link datasets together to create a robust portrait of your viewers’ lifestyles, media interactions, and behaviors to reveal potential. So you’ll know what they really want to see, how they want to see it, and how to best reach them.

Solutions that build more valuable audiences

Nielsen Solutions for Understanding Your Audience combine enhanced demographic and targeting approaches with historical analyses and sophisticated targeting methods to help you make the right programming choices. We’ll partner with you to:

• Create the best segmentation and targeting strategies within and across media, utilizing our unparalleled data assets along with your own data and relevant third-party information.
• Develop a comprehensive profile of your audience target that incorporates demographics, geography, viewing habits, and more to determine cross-media reach and frequency for that specific target.
• Develop and execute precisely targeted promotional campaigns that give a program its best chance to succeed.

Contact us today to learn more about how Nielsen Solutions for Understanding Your Audience can help you define and attract your most valuable audiences.

Access Nielsen offerings for programming online with Nielsen Answers®.