Performance Tracking and Measurement

How can I demonstrate the true value of my program environment and audience? Illustrate how engaged my viewers are with advertising? How do I move beyond age/sex demographics to show the purchasing power of the audiences my programming attracts?

It’s no longer enough to simply quantify traditional audience delivery. To maximize the value of your content within and across all screens, you need to define your viewers in terms that advertisers find attractive. Nielsen solutions tell you exactly who’s watching your programming, what products they buy and use, and how engaged they are with your content and the advertising within it, across platforms. You can then provide a compelling picture of the value you provide to advertisers.

Unprecedented conditions require a new approach

The media sales environment has never been more volatile. To increase ad sales yield, you must distinguish your audience by telling a qualitative story about them in addition to offering a quantitative analysis.

Our Performance Tracking and Measurement Solutions enable you to go well beyond ratings data to show why the environment you create is of higher value than your competitors’.

We combine our Internet and TV ratings measurement data - the standards in the industry – with our recognized expertise and analytical power to reveal unique new insights about media consumption. To benchmark against the competition, we call on our extensive cross-platform competitive intelligence datasets.

The resources and expertise that prove your value to advertisers

Our suite of Performance Tracking and Measurement solutions range from do-it-yourself tools to consultative expertise, enabling you to make more informed choices about how to better monetize all platforms. We’ll work with you to:

• Optimize commercial placement by utilizing commercial rating and audience retention metrics obtained through set-top box data.
• Measure your advertising and product placement effectiveness in terms of engagement, recall, likeability and more, and compare your impact delivery relative to your key competitors on an ongoing basis.
• Identify your competitors’ advertising and creative strategies across media, including Television, Online, Print, and Radio.
• Generate a deeper understanding of viewer responses to your network or programming by utilizing syndicated research programs and tools as well as consumer media and purchase behavior datasets.

Contact us today to learn more about how Nielsen can help you position your brand as the place advertisers must put their dollars.

Access Nielsen offerings for ad sales online with Nielsen Answers®.

How do I create more efficient and strategic program promotions? Is it my scheduling or content I need to adjust? What content are my competitors offering that my audiences may find appealing? What is the optimal mix of promotion to increase my ratings?

Increasing your ratings across all media platforms requires an in-depth understanding of your potential audience’s true behaviors and preferences. Nielsen solutions tell you exactly how engaged your viewers are with your programming across platforms. You can then craft promotions and offer programming that attracts and retains the high-value audiences advertisers seek.

Understanding audiences beyond the numbers

To effectively reach audiences and thoroughly understand them, you must move beyond GRPs to build a qualitative story about them, rather than a merely quantitative one. Our Performance Tracking and Measurement Solutions build on ratings data to show how audiences interact with your programming across platforms.

We combine our panel-based Internet measurement and TV ratings measurement - the standards in the industry – with recognized expertise and analytical power. The result is a rich understanding of your audiences, so you’ll know who you’re reaching on TV, online, and on both platforms.

The resources that help you attract to the audiences you seek

Our suite of Performance Tracking and Measurement solutions includes do-it-yourself tools as well as in-depth advisory support that enable you to make more informed programming choices and build more effective promotional campaigns. We’ll work with you to:

• Utilize custom and syndicated research programs and tools as well as consumer media and purchase behavior datasets to generate a deeper understanding of viewer responses to your network or programming.
• Plan content more effectively by illustrating the interaction between a television audience and the programming they are viewing to determine if that programming is retaining audiences or driving them away.
• Track and analyze the performance of video content on TV.

Contact us today to learn more about how Nielsen can help you craft the most appealing programming and effective promotions.

Access Nielsen offerings for programming online with Nielsen Answers®.