Media Practice - Sports

The world of sports is an exciting place for marketing and sponsorship investments, but understanding the marketplace can be tough. Working with the Nielsen Sports Practice removes the ambiguity and replaces it with a clear picture of the audience for each sports event including:

• In-depth information on the demographics, brand preferences and attitudes of sports audiences so you know what your consumers are watching. 
• Tracking the media spending of sports advertisers, as well as the national and local TV ratings for sports teams, by game, month and season, so you know who you’re reaching with every marketing buy.
• Attitudinal studies that take you beyond the numbers, with insight into the mind of sports fans. 

The Nielsen Sports Practice works closely with sports leagues, teams, networks, advertisers and agencies, drawing from the unparalleled range of information and expertise across The Nielsen Company. Our fan behavior insights are culled from overnight local and national TV ratings, sponsorship engagement, advertising expenditure data, fan consumption and attitudes. 

Get closer to the fans. Contact Nielsen to find out how.

Still, there’s more to maximizing your investment than understanding the local and national audience for sporting events and broadcasts. The Nielsen Sports Practice can help you understand the benefits, obstacles and impact of sports media on your business: 

• Understand sports television viewership with local and national overnights, commercial ratings, extensive demographics and high definition breaks. 
• Target affluent sports fans with unprecedented insight into fan financial behavior.
• Track advertising spending with current and historical expenditure data across all 210 US markets and 17 media, including television, magazines, newspapers, radio and the Internet.
• Quantify sponsorship exposure and ad recall and integrate brand impressions with marketing-mix models to maximize value of sports advertising programs.
• Correlate fan loyalty and purchase behavior with a panel of 30,000 Nielsen families who scan all their Consumer Packaged Goods (CPG) purchases and provide detailed demographic data that includes sports allegiances. 
• Gain insight into the attitudes of fans, including awareness and favorability towards brands through weekly surveys. Randomly selected respondents, ages 12+, provide thoughts on sports, entertainment, television networks, advertising, the Internet and more.

Get started today. Connect with Nielsen to learn how your business team can get the edge on sports marketing and sponsorship.