Nielsen solutions enable you to arm your sales and programming executives with a deep and comprehensive view of your audiences that goes well beyond age/sex demographics. We combine those insights with timely, accurate measurement and reporting to help you stay on top of your marketplace and maintain a competitive advantage over your competition.
Only Nielsen delivers the accuracy and timeliness you must have to succeed in today’s radio environment. Our address-based sampling enables us to survey the most robust sample of the population in the markets we measure. And we don’t just tell you how many are listening. We tell you who they are, how they live, what they buy, and much more. It’s a detailed portrait that helps you define the true value you can deliver to advertisers.
As the industry standard for music monitoring, we also provide the reliable information you need to optimize your programming. We’ll show you who’s playing what, where and when, in real time.
In addition, Nielsen’s exclusive advertising reporting capabilities provide the detailed expenditure and occurrence information you need to understand trends and spot opportunities - at both market and station levels.
The Nielsen portfolio of solutions is based on a detailed, holistic view of your listeners, your competition, and your marketplace. We’ll work with you to conquer the unique challenges you face in the changing radio industry:
Forecasting and Trends: Analyze advertiser behaviors and spend patterns to clearly see opportunities. Understand how consumer behaviors are evolving in your market and predict what’s on the horizon.Forecast changes in consumer listening consumption and interaction with both traditional and new media - across segments and markets.
Performance Tracking and Measurement: Leverage advertising occurrence data for radio advertising in top markets, as well as market share for advertisers’ spending/expenditures across radio, newspaper and local TV in your market. Understand who is listening and what is playing, prove you are delivering a valuable audience, and plan next steps.
Marketing ROI: Utilizemarket- and station-level reports to help your sales team capture more of the right advertisers - and listeners - for your station. Analyze marketing performance and leverage competitive intelligence and analysis across different media.
Understanding Your Audience: Get to the heart of how your most valuable audiences - and those of your competitors - listen to and interact with radio. Understand their lifestyles, media consumption habits, technology preferences, and much more.
Segmentation and Targeting: Go beyond traditional demographics with fully integrated data offerings. Develop a sophisticated understanding of your listeners that equips you to optimize the value of your programming. Capitalize on buyergraphics and lifestyle data to effectively attract and keep high value listeners.
Contact Nielsen today to learn how we can help you measure and demonstrate your value, uncover new revenue streams, and program content that draws audiences.
