Media Practice - Entertainment

The entertainment industry spans publishing, featuring television, film, music and more. The Nielsen Entertainment Practice provides consistent, in-depth and up-to-the minute identification and analysis of your entertainment-product consumers as well as insights into the entire marketplace. Nielsen can work closely with your team to:

• Measure mobile entertainment sales.
• Track music and music-video product sales as well radio-station music plays.
• Monitor in-home entertainment through DVD and video sales.
• Provide research solutions for motion pictures (projects and industry).
• Test pilots and episodes for television products.
• Collect, monitor and analyze retail book sales.
• Audience measurement and consumer insights for Console and PC video gaming.

Proprietary Nielsen tools and services allow full customization to deliver a highly detailed look at your audience. Contact Nielsen to find out more.

Help your team plan marketing, grow reach and drive sales with Nielsen Entertainment expertise: 

• Nielsen BookScan provides weekly point-of-sale data with the highest possible degree of accuracy and integrity. Functioning as a central clearinghouse for the US book industry, BookScan enables its subscribers to access comprehensive reports from a wide variety of perspectives. BookScan US provides a continuous market measurement of US retail book sales based upon electronic sales data analysis and collects point-of-sale information from a variety of retailers. In a typical week, sales of over 300,000 different titles are collected, coded and analysed, producing complete market information for retailers, publishers and the media.
• Nielsen Broadcast Data Systems is the world’s leading provider of performance monitoring for the entertainment industry. Employing a patented, digital-pattern-recognition technology, Nielsen BDS captures in excess of 100 million song performances occurring on more than 2,000 radio, satellite radio, network radio, and music video channels across Canada, Mexico, Puerto Rico and the United States. Nielsen BDS airplay charts are featured in Billboard magazine.
• Nielsen EDI is global leader in measurement, information and research solutions for the motion picture industry, providing up-to-the minute box office information around the globe in real time, on an hourly basis.
• Nielsen Entertainment Television and CPG (NETV/CPC). a full-service market research area, specializes in pilot and episode testing of television programs. In addition, NETV provides vast experience in conducting TV spot, concept, and tracking research.
• Nielsen Games provides a full spectrum of products/services for the video game industry. Video game publishers, PC/Console manufacturers, video game developers, ad agencies and advertisers can analyze the video gaming habits and media consumption patterns of gamers, along with the consumer awareness and purchase intent metrics for current and upcoming video game titles through our syndicated products. In addition, a broad menu of custom research options are available to pinpoint specific research needs for the video game industry.
• Nielsen MarketNavigator is a robust SQL server-based software platform developed by Nielsen Entertainment. Applications have been designed specifically for home entertainment sales, marketing and distribution executives, analysts and their retail partners.
• Nielsen MobileScan monitors and analyzes weekly mobile entertainment sales.
• Nielsen National Research Group (NRG) is a market research and strategic consulting company serving the entertainment industry.
• Nielsen SoundScan is an information system that tracks sales of music and music video products throughout the United States and Canada, and serves as the sales source for Billboard music charts. Sales data from point-of-sale cash registers is collected weekly from 14,000+ retail, mass merchant and non-traditional (on-line stores, venues, etc.) outlets.
• Nielsen VideoScan seamlessly integrates point-of-sale (POS) data to provide a comprehensive view of the VHS and DVD sell-through business.
• Nielsen SpotScan, the most accurate radio advertising data available, provides detailed reports at the market and station level, including exclusive expenditure data for radio, newspaper and local TV.

Stay ahead of the competition with complete, detailed insights from the Nielsen Entertainment Practice. Contact Nielsen to find out how.