By arming your media, strategy, and account management executives with a greater understanding of a client’s target behavior, lifestyle, and preferences – across all platforms – you’ll equip your agency with the ammunition needed to plan, buy and win. We’ll work with you to solve a range of your clients’ challenges:
Understanding Your Audience: Move beyond demographics to develop a detailed picture of your client’s target. From industry-specific surveys to custom analyses combining behavioral panels, currency data, historical information, and more, you’ll create an in-depth understanding of your target that drives decision-making and delivers results.
Performance Tracking and Measurement: Stretch your analyses beyond GRPs to more effectively scrutinize campaigns across TV, online and mobile. Leverage program data as well as more granular insights and analyses, including minute-level audiences drilled to commercial exposure, product placement effectiveness.
Media Optimization: Pinpoint the performance of a client’s campaign across all media to optimize reach and frequency within and across platforms. Advise clients on how to maximize effectiveness across traditional as well as emerging media.
Brand Management: Utilize advertising intelligence to understand your competitor’s movements, across media platforms; track brand performance in terms of GRPs, recall and likeability; understand how a schedule delivered in near real-time. Manage your client’s public image by monitoring online brand buzz in near real-time.
Marketing ROI: Demonstrate true marketing accountability by employing integrated datasets to develop an marketing ROI analysis, across platforms.
Contact Nielsen today to learn more about how we can help you deliver more value to existing clients and secure new relationships.
