Media Practice

The proliferation of new media technologies and devices is empowering people to become their own programmers, develop their own playlists, and create personalized portals. These changes create an increasingly challenging environment for capturing a greater share of market and monetizing your audience effectively. 

How can you extract more value from your content and optimize your ad sales yield? How do you measure the quality of your audience, not just the quantity? How do you adapt to the dynamically changing marketplace in advance of your competitors? 

Look to Nielsen to help you understand your viewers or listeners - and your industry - in new and more profitable ways.  We invite you to get to know them as consumers and to understand them so completely and deeply that you’ll be able to anticipate their next move. Our unmatched media industry expertise and leadership, deep understanding of consumer media consumption and behavior across all platforms, and innovative research and measurement tools position us to help you achieve your goals. We will collaborate with you to develop the right strategies so you can overcome the challenges you face across your business today. Whether your business is movie studios, radio stations, online portals, a new cable network or a local affiliate - Nielsen will help you know more, see what’s next and move forward confidently.

To protect existing sources of revenue and discover the best opportunities for new revenue streams, you need a new way to think about your audience and your properties. Your competition may be experimenting with distribution - and offering content for free - or just holding tight and riding things out until the dust settles. What’s your game plan? What insights do you look to when making big bets as well as decisions on how to allocate your resources? Nielsen can guide you.

	Media Practice - Television Understand the behavior of the increasingly connected consumer. The Media Practice - Television goes beyond GRPs to help you understand consumers’ media consumption, reaction to advertising, and how media influences their brand preferences and what they buy.
	Media Practice - Radio Understand and demonstrate the value of your programming, and make better decisions that increase the value of your station and content. Nielsen provides the qualitative insights and granular data on your listeners that give a complete picture of how they are interacting with your content.
	Media Practice - Entertainment Get in-depth and timely analysis of all facets of today’s entertainment industry. The Media Practice - Entertainment provides deep insights into entertainment-product consumers that help you plan marketing, grow reach and drive sales.
	Media Practice - Sports Get closer to the fans. The Media Practice - Sports provides you with a clear picture of the audiences for sports event and helps you understand the benefits, obstacles and impact of sports media on your business.
	Media Practice - Advertising Agencies Deliver more value to clients with Nielsen solutions for Advertising Agencies. Only Nielsen helps you go beyond data and provides granular insights that illustrate your clients’ targets as consumers of brands, rather than just viewers.