Competing in a three screen world
Building and maintaining strong brand equity and reaching the right audience is harder than ever in today’s fragmented media landscape. With comprehensive, in-depth information covering every platform, the Nielsen Media Practice has the cross-media expertise that can help you increase your impact and bottom-line revenues.
We help you – as a media company, advertiser or agency – measure media venues individually and understand how consumers interact with all three screens. The Nielsen A2/M2 strategy provides the next level of media measurement. With the ability to provide integrated, all-electronic ratings for television programming regardless of the platform on which it is viewed – online, mobile, place-based and more – we give media companies and advertisers the ability to see the whole picture.
- Our national television ratings provide comprehensive and flexible information for various viewing streams, including but not limited to national broadcast, cable and syndication.
- On a more granular level, our local electronic People Meter measurement system now covers 21 markets, with our goal to reach all 210 designated market areas (DMAs) of the US with electronic measurement.
- In addition, we are committed to helping local cable systems maximize the wide range of their inventory, determining the loyalty consumers have to stations.
- We outline the depth and value of ethnic audiences, including the Hispanic community.
- Comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media (CGM), word-of-mouth, e-commerce and consumer behavior.
- Comprehensive consumer research for mobile media, tracking the behavior, attitudes and experience of mobile consumers.
- A wide range of intelligence on print magazines, books and medical journals, including ad spend in national magazines and weekly sales of more than 300,000 book titles.
- Broad-reaching measurement of radio audiences, using gold-standard diary measurements in 12 countries, including a newly-announced US service.
We help you answer tough questions that go beyond data and provide critical analysis for immediate answers.
- Real-time measurement of viewer engagement with advertising, product placement, TV and Internet content.
- Cross-platform insights from the fusion of our TV data with our online data and other media currency databases, which can be used by media sellers to document the reach of their cross-platform properties, and used by media agencies to guide more effective cross-platform allocations.
- Media planning tools and models used by top ad agencies for measuring and segmenting audiences.
- ZIP by DMA® report providing zip code listings within U.S. counties by DMA region. This report is produced annually and consists of three sections: alphabetical sequence by DMA name, numeric sequence by zip code, and universe estimates by demographic and by DMA name.
We help you discover solutions for improving other critical areas of your business.
- Pricing strategies and studies to help you value your commercial time and set advertising rates.
- State-of-the-art forecasting capabilities and a database of advertising expenditures to help you plan your spending and investing.
- Campaign Performance Management verifies your commercial airings, incorporates program ratings, and streamlines the post-analysis reconciliation against your buy schedule, providing a detailed picture of GRP performance and allowing for fast response in flight.
- Understanding your audience allows you to accurately profile beyond standard demographic information with behavioral targeting.
Regardless of your media platform or your audience, Nielsen Media Practice can help you improve your outcome and reach your target more efficiently.
Contact us today so we can turn our leading datasets into a truly results-oriented media solution for you.
