The entertainment industry spans publishing, featuring television, film, music and more. The Nielsen Entertainment Practice provides consistent, in-depth and up-to-the minute identification and analysis of your entertainment-product consumers as well as insights into the entire marketplace. Nielsen can work closely with your team to:
- Measure mobile entertainment sales.
- Track music and music-video product sales as well radio-station music plays.
- Monitor in-home entertainment through DVD and video sales.
- Provide research solutions for motion pictures (projects and industry).
- Test pilots and episodes for television products.
- Track book sales.
- Audience measurement and consumer insights for Console and PC video gaming.
Proprietary Nielsen tools and services allow full customization to deliver a highly detailed look at your audience. Contact Nielsen to find out more.