Demographics provide the insight you need into the population and allow you to know more about your market so that you can create successful targeted campaigns. With Nielsen’s demographic expertise you learn what your customers are like, where they are located and the best way to reach them.
Nielsen’s demographics solutions:
- Compare demographic characteristics of your customers to the market and locate the best sites
- Identify areas of population growth, decline or stability
- Estimate sales potential, rank opportunities and study market penetration
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Demographics Solutions Benefits
Comprehensive – We gather and analyze demographic data from many high-quality input sources, including local governments, consumer databases and postal delivery counts to create the most precise and current set of demographic estimates available.
Accurate – More than 37 years of rigorous research and solid methodology ensure that we produce on-target demographic estimates. Our demographers continuously evaluate new data sources and refine our development strategies to ensure that we are providing the most accurate and timely population data available. In addition, the ability to easily combine Nielsen’s demographics with other market information adds greater flexibility and precision to your market analysis.
Reliable – Our ability to provide meaningful insights that place your customer base in the context of the fast-changing markets in which they live and work is unparalleled. Indications of demographic change are verified across all levels – macro and micro – to ensure the most precise information is available to you.
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Not all data is equal
Our top-down bottom-up methodology process estimates a wide variety of population characteristics and ensures that any indications of demographic change are consistent across all data sources. In the bottom-up process Nielsen uses local-level data to access demographicgrowth and decline in small geographies. In the top-down process Nielsen uses U.S. Census Bureau estimates and other federal data to develop totals for demographic variables for larger areas such as cities, counties and states. By combining both types of data sources, we provide the most reliable demographic information.
Nielsen’s market data reflects the impact of both national trends and local events such as major disasters, seasonal population shifts and key demographic changes within each market. We have the most experienced demographers in the industry and almost four decades of demographic expertise. In addition we partner with local, state and federal governments and private sources to provide a complete three-dimensional image of your customers and prospects.
Learn how demographic data from Nielsen can make all the difference in your target marketing strategies. Contact us to learn more.
