Segmentation and Targeting

Knowing your customers precisely, and the most effective ways to reach them are the keys to unlocking profitability. By turning in-depth data into a unified, actionable understanding, Nielsen’s Segmentation and Targeting solutions connect you with your most valuable customers. 

Our Segmentation and Targeting solutions:

• Prioritize your key customers and prospects, enabling you to limit waste and increase efficiency.
• Clarify your optimal marketing mix across all elements, providing a clear view of who and where your best customers and prospects are.
• Identify and reach your targets online, and in mobile audiences.
• Integrate your own customer data with world-class market and media data to move confidently from insights to marketing action.

Our Segmentation and Targeting experts combine broad and deep data assets and proven tools, data fusion techniques and process know-how to deliver insights that provide value across your entire organization.

Precise insights lead to productive strategies. 

Accurate segmentation and targeting produce more effective marketing efforts and more efficient spending. But how do you translate customer data into actionable information? How do you combine behavioral and attitudinal data, and match the result to media targets? What’s the best way to link consumer segments with retailer segments?

Turn to Nielsen for the partnership that delivers answers. Contact us to learn more.

Solutions that produce action.

Our full range of Segmentation and Targeting resources enables you to define business issues, develop segments and plans, execute and measure impact.

• Nielsen Claritas PRIZM, P$YCLE and ConneXions are the industry standard segmentation systems that enable Fortune 500 companies to know who their most profitable customers are, how to reach them, where to find them and what they like.  Build marketing strategies to acquire cross-sell, up-sell and retain high potential customers.
• Nielsen NetRatings enables you to closely examine web audiences by site, demographic profile and behavior. You’ll know who your target audience is, where they go, and what they do online.
• Nielsen Spectra connects consumers, products and stores for CPG retailers and manufacturers.  Segment and target high value consumers based on current and potential demand and execute store-level sales and merchandising plans to capture opportunity.
• Nielsen DeltaQual provides multidimensional segmentation with latent class modeling for optimal integration and actionability.
• Nielsen Brand Target Audience links and integrates disparate client and market data and marketing activity, including key behavioral and media consumption data. 
• Nielsen IMS is used by global media companies and advertising agencies to identify media mix opportunities for reaching your priority customers and those of your competitors.  Analyze syndicated segmentation systems or custom segments, clusters and targets to identify product, lifestyle and buying attributes to support media decisions.

Turn to Nielsen’s Segmentation and Targeting solutions to define and understand your most profitable targets and discover where and how to reach them. Contact us today!