Effective pricing strategy is your most powerful profit driver. Whether you’re looking to improve your bottom line through promotions, want to anticipate consumer response to growing categories, or need to adapt to increases in your COGS, you must anticipate the outcome accurately before you make the move.
Nielsen Pricing and Sales Modeling solutions offer the insights and experience that lead to better decisions and better results — throughout your product’s or program’s lifecycle.
Our solutions:
- Capitalize on decades of experience in improving ROI through pricing optimization.
- Benefit from our unparalleled data collection methods, advanced portfolio of tools and proven predictive modeling techniques.
- Develop optimal price and promotion strategies that continually generate profitable growth for you and your distribution partners.
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Pricing and Sales Modeling Solutions Benefits
Comprehensive – We leverage real-world sales and share data along with our extensive insight on consumer response to develop precise simulations and tests.
Advanced – Our unmatched global reach and simulation capabilities are driven by sophisticated, continuously evolving models, and are supported by generations of experience.
Tested – Nielsen has conducted more than 20,000 pricing analyses across industries as diverse as CPG and Media, throughout 30 countries.
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We deliver the resources and guidance you need to manage your pricing decisions from launch through product restaging. Our commitment includes helping you plan, roll out and measure pricing strategies.
Nothing affects profitability like pricing choices, whether you sell boxes of cereal or commercial time and space. But how do you predict the reaction to a decrease in promotions or an increase in price? Who will help you execute changes, ease sell-in to new distribution partners or retailers?
For your most important decisions, choose the most effective partner.
Contact us to learn more about price optimization.
