Assortment

Achieve the best assortment to drive brand and category growth

Product selection is the first-order reason consumers use to shop a store. With thousands of products available, helping retailers simplify complex shelf sets with the right product choice for consumers is critical for growth.

Avoid damaging delistments and ensure the right new products get listed to begin with. Draw on findings from 1,000+ case studies worldwide, superior models, powerful simulation software, and the knowledge of experienced consultants. For end-to-end support, access Nielsen Assortment solutions ranging from strategy development to consumer cluster analysis, from optimizing store planograms to audits validating in-store executions.

Get started today. Contact Nielsen to find out how.

Within Nielsen Assortment solutions:

Nielsen Assortman calculates incrementality and optimizes assortment levels using leading edge statistical models and software. Choose the best categories, segments, brands and items to list, along with the best to de-list to make room for new launches. Determine the real added value of assortment via a powerful forecasting engine.
Nielsen Spectra helps develop targeting solutions with proprietary models containing demographic profiles for 670,000+ locations via an integrated web-based software platform that merges segmentation models, channel databases and data integration expertise.
Nielsen BASES evaluates consumer response to new products and shelf sets for determining optimal launch strategies.
Nielsen Market Decisions helps audit product shelf facings, location and adjacencies in-store along with controlled market/store tests to optimize on-site execution.
Nielsen my.spaceman is an integrated software solution for translating strategic plans into the tactical space management actions necessary to achieve results in store. With shared access to your merchandising content everyone involved in merchandising processes and decision making can draw conclusions that are relevant to your business, eliminating uncertainty when making product decisions that ultimately depend on available space in store.

Contact Nielsen to learn how to manage product assortment to maximize your profit margins today!