Launch Planning and Management

Turbocharge your new product introductions

You only get one chance to make a first impression. That holds true for new products as well. Nielsen Launch Planning and Management solutions put you in the driver’s seat with options that include consumer and store targeting, media and advertising planning, monitoring of online consumer opinions and reactions, and in-store promotion and sales tracking.

Kick your next program or product off right! Contact us today to enhance your in-store promotion.

Within Nielsen Launch Planning and Management solutions:

Nielsen BASES Launch Advisor reviews all of the critical tracking data (shipments, consumption, household panel and media tracking) against expectations to create a comprehensive picture of new product performance. Expert Nielsen advice and accurate simulations determine how to improve results.
Nielsen Homescan helps you understand the source of volume, trial, purchase and repeat buying patterns.
Nielsen IMS is the media planning choice of top agencies.
Nielsen BuzzMetrics monitors more than 100 million blogs and social networks worldwide, and scours three million message posts daily, to give you an unobstructed view to what consumers are saying about your new product online.
Nielsen IAG measures consumer ad response and engagement while in-flight.
Nielsen Scantrack tracks 85 million product transactions at 350,000 stores in 30 countries.
Nielsen KeepingTrac provides real-time, TV campaign delivery performance in time for mid-flight corrections.

Contact us today to enhance your in-store promotion. Access the tools and insights that will make your new product the newest blockbuster in the category.