Concept Development

Now that you’ve decided where to play, you need to create the product that will maximize the opportunity. But to ensure success, you have to ensure you’ll meet the needs of today’s discerning consumer. You have to keep up with what they want, think, and do, and determine how to make that information work for you.

New initiatives have many moving parts that must work together to achieve full consumer potential. But long lead times and high investment costs can mean risks and complications. Nielsen Concept Development solutions help you shape the components of your new initiative to maximize consumer appeal. We’ll help you move from idea and concept to market-ready proposition.

Experienced innovation consultants are ready to help you identify winning ideas earlier, faster, and more reliably. Contact us today to learn more about concept development. 

We rigorously evaluate concepts and balance benefits, claims, branding and packaging with pricing to identify the product bundle that will achieve long-term consumer adoption. And, we’ll forecast sales volume potential under different marketing conditions to help you make better business decisions. We’ll leverage our robust frameworks, our database of 100,000 new product concepts tested globally over more than 30 years and proven models with a forecasting accuracy averaging +/- 9% for your next project.

Within Nielsen Concept Development solutions:

• Nielsen BASES Snapshot and Nielsen Pre-BASES quickly prioritize concepts using Nielsen BASES databases and norms to make reliable decisions on which ideas to pursue.
• Nielsen BASES I and Nielsen BASES II assess new product potential and optimizing a consumer proposition. Considered the industry’s most powerful, experienced and accurate sales forecasting system.
• Nielsen BASES Price Advisor, a robust tool, simulates volume potential under a range of new item price points.
• Nielsen packs@work provides a 360-degree approach to packaging development and assessment. It evaluates empathy, persuasion, impact and communication drivers to identify winning designs among packaging alternatives. Alternatively, it can help evaluate if a packaging change is what is really needed for your brand.
• Nielsen BuzzMetrics delivers meaningful insights and real-time intelligence you need to develop product concepts, produce enhancement and monitor launches.

Make sure your new product is set up for success. Contact us today to learn more about concept development.