Market & Site Analysis

Evaluate and prioritize markets to uncover opportunities for growth

Effective site location strategies begin with precise market analysis and site selection. Having a successful site strategy means more than choosing the right location; it also includes closing or relocating sites within a market. With Nielsen’s Market and Site Analysis solutions you can assess which markets are best aligned with your business strategies in order to avoid costly mistakes.

By harnessing the power of Nielsen’s Market and Site Analysis solutions you can:

Prioritize market entry and determine expansion and growth capacity
Identify favorable locations and provide sales forecasts for new sites
Determine cannibalization and sales re-distribution efforts
Evaluate the impact of location remodels or closures

Market and Site Analysis Solutions Benefits

Scalable - Our wide range of site and market analysis solutions can be customized to fit businesses of any size. Whether you require just one site analysis report—or a robust trade area analysis tool with flexible mapping, easy model deployment, and data integration—we have a solution to answer your toughest questions.

Comprehensive - Our market and site analysis solutions together with our demographics, consumer segmentation and business data provide a complete picture of your market in order to screen markets, discover profitable opportunities and select ideal business locations.

Proven - Our modeling expertise is the result of hundreds of completed engagements over more than 25 years serving Fortune 500 companies as well as government and nonprofit clients.

Invest in the right sites

With our market analysis and site analysis tools you will uncover potential real estate opportunities, eliminate overlaps in existing markets, and avoid inefficiencies in real estate planning and operations. In addition to expansion, you need to evaluate the impact of, and make intelligent and informed choices about remodels, relocations and closures. In addition, you will be able to:

Find your best customers and prospects
See where your competitors are located in relation to you and your customers

Nielsen’s market and site analysis solutions offer flexible area definition and interactive mapping combined with our reliable data - in applications for businesses of all sizes.

Market analysis that provides a solid foundation

Gain a comprehensive view of your markets and optimize your site location investments with Nielsen Market and Site Analysis solutions.

Nielsen PrimeLocation is a decision support system that fully integrates advanced mapping, modeling and data management capabilities into one unified platform. With this revolutionary site location-specific application, you can make more informed decisions and generate better answers–in less time.

Nielsen iXPRESS is a powerful and efficient market analysis software that makes it simple to screen markets, discover profitable opportunities and select great business locations. It offers flexible mapping capabilities and can be seamlessly integrated with the mapping platform of your choice.

Nielsen SiteReports is the most cost-effective way to select your site, map it and report it. Analyze your market and select sites where you can better target your customers. This convenient online solution has over 40 map and report selections to fit small business needs.

Nielsen Claritas Analytical Consulting Services provide valuable insight with customized market, site and consumer analytics. We combine sophisticated and quantitative analysis with the broadest array of consumer and business data available in the U.S.