In tight economic times, every dollar spent has to work overtime. Nielsen can help shore up your B2B relationships, boosting efficiency by removing cost and time from prospecting and account development. Identify high potential accounts most likely to engage with your brands and reach them via post, e-mail or telephone.
Design B2B campaigns with the highest potential for return when you sharpen your marketing programs with the ability to pinpoint demand, calculate market potential, connect with businesses that meet your criteria and segment business targets by industry. Nielsen’s capabilities allow you to do all of these efficiently and effectively. In addition, our B2B solutions provide accurate customer intelligence and key details including number of employees, business size, annual revenue and ownership status. Business targeting can help you discover, plan, execute and evaluate your B2B efforts and succeed against the challenges associated with attracting new business prospects.
Accurate, reliable data provides an exhaustive “read” of the marketplace encompassing more than 13 million business location records and 725,000 retail locations. Nielsen offers toolkits and services that fit a wide range of needs and budgets, affording quick access on a licensed or pay-as-you-go basis. If you prefer, a team of experienced professionals can also develop customized solutions from general segmentation recommendations to deeper targeting analyses.
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