Brand Management

Maintain unique, relevant brand image throughout your brand’s lifecycle

Your brand must evolve to thrive. Sustaining relevance in the consumer’s mind and profitability in the marketplace means continually reshaping and honing the way that you deliver your brand essence. But determining how the consumer truly feels and what changes are necessary can be a daunting task.

Partner with Nielsen to identify opportunities, develop strategy and make adjustments that have impact.

Our solutions:

Span the brand lifecycle, encompassing all stages from architecture and strategy development to execution, monitoring and course correction.
Integrate media and marketplace consumption information and services, brand equity solutions, and the timely insights and diagnostics needed to understand and make improvements.
Capitalize on state-of-the-art technologies and a full suite of in-house assets as well as the deep industry understandings offered by our team of dedicated experts.

Brand Management Solutions Benefits

Current – We measure 80% of global Internet activity, scour 3 million blog and message posts daily, and conduct custom surveys that measure over 15,000 brands globally.

Comprehensive – We hold and manage the leading portfolio of consumer purchase and media behavior, derived from consumer panels of more than 250,000 households in 27 markets worldwide.

All-Encompassing – Our extensive suite of brand management services includes brand and category reviews, product innovation and optimization, and launch tracking.

Our comprehensive resources provide the deep insight you need to determine where your brand stands today and how to reach tomorrow’s goals.

The insight and expertise that keep your brand vital.

A profitable brand is one that stays important. But how can you keep your brand relevant in the busy life of today’s consumer?

Look to Nielsen for answers that lead to improvements. Contact us today to learn how to enhance your brand image.

Resources that lead to relevance.

Our team of Brand Management experts brings decades of experience to helping manufacturers, retailers, media and financial services firms determine the essence of their brand, then diagnose and monitor as needed. They deliver solutions to help you maintain impact in an ever-changing marketplace.

Our solutions include:

Nielsen DeltaQual, a specific, unique framework for deconstructing how a category is operating now with predictions of where and how it’s likely to change. This helps determine new product and communication opportunities.
Nielsen Winning Brands, our proprietary brand equity management system, has measured 15,000 brands globally. Over time, the strong link between our brand equity model and share has been validated through in-market performance of our client brands.
Nielsen BuzzMetrics monitors nearly 100 million blogs worldwide and gives you an unobstructed view into what consumers are saying about your brand, providing the tools you need to monitor the conversation.

Conditions will shift and consumers’ preferences will evolve. With Nielsen Brand Management, you can ensure your brand stays on top through it all. Contact us today to learn how to enhance your brand image.