Marketplace Consumption Measurement

The first step in optimizing sales is understanding exactly what’s happening on the shelf or in your e-commerce shopping basket, why it’s happening, and what you can expect in the future. Only then can you determine the most effective strategy to meet your goals.

Nielsen Marketplace Consumption Measurement solutions combine unparalleled sales data, from the markets that matter to you most, both local and global, with consultative expertise to help you understand drivers and plan for the future.

Whether you’re looking to respond to competitive strategies, identify new opportunities, or anticipate market conditions, when you partner with us you’ll put the full resources of the entire Nielsen organization in your corner.

A deeper insight, a better decision.

Accurately understanding consumption is key to uncovering your best next step. But how do you know what’s really driving performance by market or customer? How can you decipher POS performance across multiple categories? Where can you gain an actionable understanding of competitor strategies and tactics?

Turn to Nielsen for the answers that lead to impactful choices. Contact us to find out more.

Our solutions, your success. 

The Nielsen range of Marketplace Consumption Measurement resources ensures you have the data and guidance that make the difference.

• Nielsen Scantrack is the recognized industry standard for point-of-sale-based marketing and sales information, gathered weekly from a sample of more than 4,800 stores representing more than 800 retailers in 52 major markets. Scantrack^® provides detailed consumption information at multiple levels ranging from category-level, total US all-outlet sales volume to single-item performance in one market.
• Nielsen Homescan, the leader and largest household panel in the US, features innovative consumer panel applications. Homescan^® panels provide detailed insights on consumer demographics, behaviors and attitudes as well as consumption details on non-Nielsen partners.
• Leveraging our access to information in over 95 countries worldwide, Nielsen Global Track offers a unique source of harmonized information across all regions in which you operate. Nielsen Global Track allows you to monitor consumer or retail measurement across countries, using consistent measures and dynamic templates. 
• Nielsen Homescan Online is the industry’s only service to link consumers’ online behavior with offline consumer goods purchasing activity. You’ll gain insights into online behavior of your customers - and your competitors’ customers - as well as the tools and insights to further analyze and monetize site traffic.

Look to Nielsen for the in-depth understanding of your product’s performance in the marketplace, and the informed guidance that leads to optimized sales.