Performance Tracking and Measurement

It’s harder than ever to get a read on how your brand is performing against your objectives. Answers to questions like, “Am I the preferred brand in key categories,” “Does my video content perform relatively well online and on television?”, “Are my campaigns delivering the audience and response I need,” and “Am I meeting my sales targets?” are critical to competing and winning.

Positioning your brand to take advantage of growing categories or to respond to unexpected market conditions takes more than data. Nielsen Performance Tracking and Measurement solutions deliver the insights you need to address the end-to-end challenges of maintaining maximum performance. Our solutions:

• Reveal how consumers think and feel about your brand within key categories and markets utilizing Nielsen Brand Equity Tracking expertise.
• Perfect the execution, response to and mix of your campaigns - while in market. Understand how your media investments are impacting sales. Tap into our leadership strengths in Campaign Tracking and Measurement.
• Examine what’s selling, where, and to whom across the globe with robust Marketplace Consumption Measurement solutions that only Nielsen can provide.

It all comes down to the comprehensive, on-demand intelligence and support that are right for your programs and organizations.

As your strategic partner, we’ll deliver the answers. Contact Nielsen today.

The ability to understand the dynamics of your category in detail and in real-time means you’ll be ready when opportunities appear or obstacles emerge. Nielsen Performance Tracking and Measurement solutions provide the insights and support you need to make your next play a great one. These include:

• Nielsen Winning Brands provides a brand equity measure that is based on a framework developed in partnership with leading academics in brand equity.
• Nielsen KeepingTrac provides inflight commercial verification and campaign audience delivery.
• Nielsen IAG Television measures day-after viewer response to almost every national TV commercial and brand integration aired in past 5+ years.
• Nielsen BuzzMetrics uncovers and integrates brand and consumer insights culled from nearly 100 million blogs, social networks, groups and boards, enabling you to monitor, analyze and build brand advocacy online.
• Nielsen NetRatings tracks streaming video and online video consumption for a complete view of your media measurement.
• Nielsen Scantrack produces the highest quality market, account and store level data, providing accurate, decision-ready reporting across a broad array of retail channels.

• Nielsen MediaEffects harmonizes media and POS data and delivers it through a single source enabling local analyses of sales trends against advertising metrics to identify the media presence required to meet brand objectives.
• The Nielsen Global Snapshot is an ad hoc view of retail or consumer behavior from around the globe. It provides the latest as well as historical sales data, which can be enriched with consumer purchasing behavior and demographics from Nielsen consumer panels and accessed in an easy to review report.

As your strategic partner, we’ll deliver the answers. Contact Nielsen today.