This document covers basic NPOWER facts.
NPOWER® is a web-based research analysis tool accessible through the National TV Toolbox on Nielsen Answers that offers limitless opportunities for detailed analysis of television audience information. Researchers gain full flexibility in analyzing minute by minute, respondent-level data with unparalleled ability to focus on standard and custom audience demographics. Evaluate audience estimates, National commercial minute ratings, custom time-shifted viewing (including “C3” - Commercial Live+3 days), Reach & Frequency, and viewers segmentation. Audience research using NPOWER has never been easier.
This document covers basic NPOWER facts.
NPOWER In-Depth OOB Workbook
This workbook is designed to be used with the NPOWER: In-Depth 3-4-5 Way OOB class. The file contains three worksheet templates used to create 3, 4, or 5 way “Only Only Both” reports enabling you to show overlap against three, four, or five schedules. Each worksheet requires data input to update the Venn Diagrams to your specific data results.
Guide to Reports Grid
This document lists each report type, the data it produces and the reason you would run each report.
In this session, you will learn about the reports one can utilize in NPOWER and the reasons why to use them. No prerequistites.
This session will guide you through the NPOWER Home page, User Preferences screen, and Help section.
Download Statistics Reference PDF
Download Using Boolean Operators PDF
Reach and Frequency Overview
In this session, you will learn about what data Reach and Frequency reports provide, and why you would want to utilize them. Prerequisite: General understanding of National Ratings Data and strong familiarity with NPOWER.
Download Venn Diagrams PDF
In this session, we will provide an overview of Segmentation and the different types of NPOWER Segmentations: Number of Minute, NTiles and Quads. This session is a prerequisite for the Segmentation 101 and Segmentation 201 instructor-led classes.
Prerequisite: General understanding of National Ratings Data and strong familiarity with NPOWER
Length of Tune and Length of View Overview
In this session, you will create Length of Tune and Length of View reports. Prerequisite: General understanding of National Ratings Data and strong familiarity with NPOWER.
In today’s day and age of DVR and Time Shifted Viewing, the vast majority of our industry is conducting business based on C3 estimates. This session will discuss C3 ratings and how to create a report template that will generate a C3 rating.
In this recorded session, you will learn how to create a Co-Viewing report. The class will cover a conceptual overview, and making selections. It is recommended that you have a general understanding of National Ratings Data, as well as a strong familiarity with navigating through NPOWER prior to attending this session.
A Coverage Area Rating allows you to look at a specific group of homes that are capable of receiving a particular data source or service. This session examines the two different ways Coverage Area Ratings can be used within the Nielsen NPOWER application. You will able to take this session at your own pace and can use the play, pause, fast forward, and/or select topics from the drop-down menu to review the material. It is recommended that you take the NPOWER Overview Recorded Session and the NPOWER Fundamentals instructor-led class prior to attending this session.
Internet Source Search
NPOWER supports reporting based on selected subsciber based Internet data, so you can select individual website characteristics for your Reach & Frequency Internet schedules or Internet Segmentation Reports. This session will walk you through how to search for and select your internet sources within your report templates.
LPM Data Overview
In this session, you will learn how to use the NPOWER software to view Local People Meter Data. The course will provide a conceptual overview of this data as well as step by step process for running and viewing the analysis. It is recommended that you have a general understanding of National Ratings Data, as well as familiarity with navigating through NPOWER prior to attending this session.
Download LPM Overview PDF
Scheduling and Season Premiere to Date
This session covers how to schedule a report to run in NPOWER or MarketBreaks. It also covers how to run a report using Season Premiere To Date and Premiere to Date Logic.
Time Shifted Viewing and Playback Periods
In today’s world, where many homes view TV content on a DVR, Time Shifted Viewing estimates have become an important part of the media landscape. NPOWER offers reporting on three streams of data. This session will discuss Time Shifted Viewing, Playback data, and how to create reports that will allow you to analyze both within Nielsen NPOWER. You will able to take this session at your own pace and can use the play, pause, fast forward, and/or select topics from the drop-down menu to review the material. It is recommended that you take the NPOWER Software Overview Recorded Session and the NPOWER Fundamentals instructor led class prior to attending this session.
The course will cover when and why you would utilize Unification, as well as how to create Unification reports within NPOWER. It is recommended that you have a general understanding of National ratings data, as well as being familiar with navigating through NPOWER prior to attending this session.
Average Minutes Viewed
Want to find out how long viewers are viewing? There are several statistics available in NPOWER to answer this question.
This document shows how to report the percentage of audience that falls into a certain demographic or market break.
Average Reach - How to Read
This document shows how to read the Average Reach report segment options.
Feed Pattern Overview
This document provides examples of how Feed Pattern adjustments affect dayparts.
MRI Fusion Data
This document details selections needed when using MRI Fusion data. It also discusses crossing data fusions in NPOWER; in particular custom segmentations and MRI fusion data
MRI/NPM Fusion Data Client Dictionary October 2013-March 2014
Based on MRI 2013 Spring Survey data, this file contains a searchable list of Fusion data.
Time Spent Using TV
This document shows how to track how much time a certain demographic or marketbreak group spends using television.
Tracking Your Audience
This document shows how to track your audience to identify what they were watching instead of your program.
Upload schedules from other software applications into NPOWER to be used in Reach and Frequency reports.
Viewer Insights and Preparing for the Season Premiere
There are three different business scenarios detailed in this document to help prepare for the season premiere.
Video on Demand - Cross Platform
This document contains two different business scenarios that take a look at how non-linear programming potentially impacts linear viewing and vice versa.
Determine your audience’s viewing habits, demographics, and characteristics
Three business scenarios are provided to examine your viewers more closely to see what else they are watching on your network, your competitors and their profile.
Simplified Reach and Frequency
Now, with the one-step Reach and Frequency report template, you can report Reach %, Impressions and Frequency Distributions for your programs and time periods in a single step.
Cross Platform Single Source
This document looks at two business scenarios using cross-platform advertising across a network and website.
Reach and Frequency Reports
This document uses reach and frequency in two different scenarios showing how you can make more informed business decisions.
This document looks at a business scenario where a network has enjoyed fairly consistent ratings delivery and demographic profile, but one of the top tier programs has slipped.
Cross Platform Single Source Report Guide
This document details how to run commonly requested cross platform analyses using Cross Platform Single Source data.
TV / Internet Fusion Report Guide
This document details how to run commonly requested cross platform analyses using TV / Internet Fusion data.
Data Comparison Grid
This document compares the types of reports and data available using Cross Platform Single Source and TV/Internet Fusion data, in an easy to read grid.
This document discuss the reports needed for Simultaneous Duplication analysis and details how to read the report.
Video On Demand Ratings - Report Guide
Common business scenarios are featured along with how to create reports.
Video On Demand Ratings - Frequently Asked Questions (FAQ)
Familiarize yourself with Video on Demand in this FAQ.
Video On Demand Ratings - End of Flight Report
A step-by-step guide to running an End of Flight Report for Video on Demand viewing, including how to read the report.
Video On Demand Ratings - Program & Episode Report
A step-by-step guide to running a Program & Episode Report for Video on Demand
viewing, including how to read the report.