At The Nielsen Company, we draw on a range of cutting-edge systems and methodologies to conduct the broadest and most comprehensive research in the world.
We monitor activity across an expanding array of traditional and new media - from linear, digital and interactive TV to the Internet and mobile devices. This enables us to offer end-to-end solutions that take advantage of point-in-time and panel samples as well as census audience measurements. In addition, we measure the entire media experience according to a rigorous set of quality metrics, operating under the highest standards of industry scrutiny, credibility and accountability.
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Nielsen follows the consumers and measures behaviors across all media and shopping channels - in whatever location they may be.
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We measure trends at the retail level - whether it’s in the home, in stores or just about anywhere else consumers encounter products and services. By evaluating and forecasting potential markets, and offering customized research services, we track the progress of consumer goods from concept to consumption.
And since we are a global company, we have developed an extremely wide-angle lens on issues and opportunities that are most important to our clients.
Yet it’s not just the depth or breadth of information that’s so valuable. It’s also the fact that we integrate data from all media and all technologies to present a truly meaningful and comprehensive view of consumer activity.
