To ensure that you source The Nielsen Company correctly, please follow these basic guidelines:
The company name should always appear with the first letters of each word capitalized:
- Correct = The Nielsen Company
- Correct = Nielsen
- Incorrect = the Nielsen Company
Do not abbreviate the name in any way:
- Correct = The Nielsen Company
- Incorrect = TNC
Individual service names, such as Nielsen Media Research, ACNielsen etc, are discontinued.
- Correct = TV ratings from The Nielsen Company show that ...
- Incorrect = TV ratings from Nielsen Media Research show that ...
Please include specific product and/or report title when sourcing data:
- Example = Source – The Nielsen Company / Nielsen Homescan
- Example = The Nielsen Company / Nielsen Viewers in Profile Report
