New York, US – May 11, 2009 – Nielsen Online, a service of The Nielsen Company, reports April 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
Table 1: Top 10 Parent Companies/Divisions for April 2009 (U.S., Home and Work)
| Parent |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
|
Google
|
138,749 |
1:58:39 |
|
Microsoft
|
124,416 |
2:34:55 |
|
Yahoo!
|
120,013 |
3:22:20 |
|
AOL LLC
|
86,809 |
3:45:16 |
|
News Corp. Online
|
79,517 |
1:18:40 |
|
Facebook
|
71,287 |
3:14:36 |
|
InterActiveCorp
|
64,040 |
0:16:00 |
|
eBay
|
63,671 |
1:47:36 |
|
Amazon
|
59,357 |
0:26:35 |
|
Wikimedia Foundation
|
59,072 |
0:17:16 |
Source: Nielsen Online
Example: The data indicates that 59.1 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 17 minutes and 16 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Table 2: Top 10 Web Brands for April 2009 (U.S., Home and Work)
| Brand |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
|
Google
|
131,595 |
1:22:44 |
|
Yahoo!
|
117,939 |
3:23:58 |
|
MSN/Windows Live
|
100,577 |
2:26:04 |
|
Microsoft
|
98,795 |
0:45:58 |
|
YouTube
|
87,366 |
0:53:23 |
|
AOL Media Network
|
86,809 |
3:45:16 |
|
Facebook
|
71,287 |
3:14:36 |
|
Fox Interactive Media
|
65,828 |
1:21:53 |
|
Wikipedia
|
58,942 |
0:17:04 |
|
Apple
|
52,965 |
1:16:44 |
Source: Nielsen Online
Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of April 2009
| Sessions/Visits per Person |
61 |
| Domains Visited per Person |
108 |
| Web Pages per Person |
2,443 |
| Duration of a Web Page Viewed |
0:00:57 |
| PC Time per Person |
71:55:42 |
| Active Digital Media Universe |
166,950,345 |
| Current Digital Media Universe Estimate |
230,658,452 |
Source: Nielsen Online
Nielsen Online today also provides overall online video usage and top online brands ranked by video streams for April 2009. Year-over-year, total streams, streams per viewer and time per viewer were up, led by a 58 percent growth in time per viewer.
Table 4: Overall Online Video Usage (U.S.)
| |
Apr-08 |
Apr-09 |
Percent Change |
| Unique Viewers (000) |
119,626 |
116,691 |
-2.5% |
| Total Streams (000) |
7,613,847 |
9,452,996 |
24.2% |
| Streams per Viewer |
63.6 |
81.0 |
27.4% |
| Time per Viewer (min) |
130.1 |
205.7 |
58.1% |
Source: Nielsen Online, VideoCensus
Note: Includes progressive downloads and excludes video advertising.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.
