New York, NY – December 17, 2008- Nielsen Online, a service of The Nielsen Company, today announced that 65 percent of online video viewers stream content between 9am – 5pm Monday through Friday, compared to 51 percent of online video viewers who log on between 6am – 8pm on weekends (see Table 1). With a 96 percent broadband penetration among at work Web visitors in October and many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing. (See "Table 1: Unique Viewer* Composition Percent by Daypart (U.S., Home and Work)" in Full PDF Download version of release.)
Nielsen Online today also provided overall online video usage and top online brands ranked by video streams for September and October 2008. In October, time per viewer increased by 10 percent, while the number of unique viewers and total streams remained relatively flat month-over-month. (See "Table 2: Overall Online Video Usage (U.S.)", "Table 3: Top Online Brands ranked by Video Streams for October 2008" and "Table 4: Top Online Brands ranked by Video Streams for September 2008" in Full PDF Download version of release).
About Nielsen Online
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online and mobile audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings, Nielsen BuzzMetrics and Nielsen Mobile brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their digital, mobile and marketing strategies. For more information, please visit www.nielsen-online.com. Also, visit our blog at www.nielsen-online.com/blog.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.
