Nielsen has a range of products and services that provides high-quality Internet metrics. Each of our services has a unique methodology designed to provide accurate data and insights to help your organization meet its unique business challenges.
Audience and Internet Marketing Measurement Technologies
High-quality, patented panel- and census-based technologies enable Nielsen to deliver accurate audience and Internet measurement metrics. By leveraging a range of Web technologies that include tagging, probing and ad collection, we can gather and analyze large volumes of data, as well as conduct surveys to provide a high-quality, accurate representation of audience and consumer behavior.
Panel recruitment is conducted using a proprietary methodology that combines the representativeness of a Random Digit Dial (RDD) panel with the depth provided by an online-recruited panel. The RDD “core” of this methodology provides a baseline for representative demography and online behavior. This baseline is used to create demographic and behavioral weights for the online-recruited panel. Our patented user-prompting ensures we have the best demographic data upon which to base our weights.
Innovative Technology and Rigorous Methodology for Advanced Buzz Measurement
Nielsen uncovers and integrates data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other consumer-generated media platforms. Our methodology employs:
- A robust harvesting system that pulls data from a range of online media sources.
- Complete data control for delivering real-time measurement and analysis.
- Optimal mix of vertical industry knowledge and social media expertise.
- Balanced investment in text-mining, analytic technologies and expert analysts.
Using an advanced mining platform, Nielsen harvests and cleans myriad data sources to deliver relevant analytics and insights to clients.
Contact us today to learn more about online measurement.
