Mobile

Understanding the mobile consumer

Nielsen employs six innovative measurement technology platforms to collect, process and report millions of monthly measurements of mobile consumer behaviors, attitudes and experiences.

Each unique technology incorporates the industry’s most comprehensive tests, deepest survey panels and the most stringent application of measurement science. Nielsen metrics are now the industry standard for market share, customer satisfaction, device share, service quality, revenue share, advertising effectiveness, content audience and other key performance indicators. Nielsen measurement methods include:

Mobile Subscriber Counts
Bill Panel
Drive Tests
On-Device Meters
Online Surveys
Mobile Application Testing

The Breadth of the Nielsen’s Mobile Measurement Methodologies

Mobile Subscriber Counts	Initiate over 8 million queries every month over 65 metropolitan markets to determine the ownership of and assignment status of the subscribers.
Bill Panel	Automated software populates a database of over 1 million lines of data every month with detail directly from phone bills of over 60,000 US wireless lines.
Drive Tests	Fleet of 25 trucks equipped with state-of-the-art testing equipment, dozens of devices, antennas, and scanners that measure the impact of service quality on consumers’ decision to purchase or discontinue services.
On-Device Meters	Hold several US and international patents. We recruit a panel of subscribers who agree to have their activity monitored by the meters on their mobile devices.
Online Surveys	Offer one of the most extensive syndicated survey programs in the industry. We field more than 20 survey-tracking vehicles across 10 countries, revealing subscribers’ mobile attitudes and behaviors.
Mobile Application Testing	Our platform makes more than 1 million measurements monthly, ranging from simple URL pings to sophisticated user- experience tests on live devices.