Webinars

• Which product categories skew to Hispanic households?
• Which retail channels are more likely to be shopped by Asian Americans?
• How do TV viewing habits of African Americans differ from other households?
• How does mobile Internet use vary by ethnicity?

• The economy - where we’ve been, where we are and where we’re headed
• Consumer macro-trends during the "Great Recession" - which will persist and which will return to ’normal’ levels?
• Which segments will lead the return of economic growth

Super Bowl XLIV: Battle for Media ROI
As we gear up for Super Bowl XLIV, consumer expression and cross-platform integration have created a powerful dynamic hovering over the largest single-spot ad spend on record. This webinar will take an in-depth look at measuring the impact of paid, blended and earned media through the lens of the Super Bowl, and also how brand advertisers can create higher degrees of engagement and conversation around their campaigns.

• Newly emerging channel competition & category opportunity in Meat, Produce, Deli & Bakery
• Which center-store categories create more merchandising synergy with the perimeter
• Why it is critical that brand advertising strategies stretch beyond the store into the emerging food preparation space

Demographics Today and Tomorrow: Analyzing Population Trends and the 2010 Census Changes
The foundation for successful customer acquisition, market analysis and site location strategies is up-to-date, accurate demographic data on U.S. consumers. View this webinar to learn how to keep pace with demographic changes that impact your markets and how to adapt to the upcoming 2010 Census changes and the new American Community Survey (ACS).

2009 Holiday Retail Season
With the 2009 holiday retail season quickly approaching, retailers and consumers alike are bracing for what could be a repeat of last year’s dismal retail season. In this webinar, we take an in-depth look on how consumers are using the Web for their purchasing decisions, consumer strategies for buying online. We’ll also review the just-fielded annual survey and early buzz data to analyze how consumer attitudes and behaviors are stacking up at the start of this holiday season.

2009 Media and Communications Trends
The competition for customers in today’s increasingly converged and complicated telecommunications markets makes it essential for marketers to understand their relative positions in the marketplace. What’s my market share? What new products or technologies may threaten my market position?  How are emerging media impacting my competitors and my core products? Who are my best customers for each product, which of them are at risk and how can I reach these customers efficiently? View this webinar to learn more about consumer behaviors across a wide range of telecommunication products and services.

• Retailer product de-selection across multiple categories 
• Continuing economic challenges facing all consumer segments 
• Emerging smaller store formats within a variety of retail channels

Digital Television Transition: The State of Digital Readiness in the U.S.
Since May of last year, Nielsen has provided clients with insights on DTV Transition readiness across the country and in local markets through a series of reports, research papers, presentations and client webinars.

The June 12, 2009 transition deadline has now past. Pat McDonough, Senior Vice President, Insights, Analysis and Policy presents findings in the following areas

• The current state of digital readiness in the U.S. and in local markets
• An update of how homes prepared for the transition
• Viewing trends from the June 12 digital transition

The Changing Face of Innovation: Secrets to Bringing Stronger Products to Market
How can you master the innovation process to focus on the critical factors for success, and not get distracted by trying to be all things to all people?

New insights from an analysis of close to 2,000 new product launches globally will help you:

• Better understand the factors that fuel successful new products in today’s fragmented marketplace
• Employ a framework and process for thinking through the consumer        touchpoints for innovation 
• Set expectations for developing and qualifying new initiatives based on what will truly help you succeed

Online Grocery: Take Two Drivers, Barriers and Opportunities for Online Grocery Retailers and Marketers
Almost a decade after the dot.com bubble burst, online grocery is beginning to show a resurgence. In this Webinar, we delve into the key drivers behind the revitalized online grocery movement including the ways consumers use the Web, social media and other online tools to plan and execute purchases, how retailers and consumer package goods companies can maximize opportunities and launch themselves into this re-emerging market, as well as what U.S. grocers can learn from the successful adoption of online grocery shopping in the U.K. 

The Continued Rise of Customer Centricity
Category management has evolved from a product-centric process to a more comprehensive shopper-centric framework. In this webinar, we will show you how we have integrated consumer and shopper insights to drive strategic collaboration between retailers and manufacturers to answer the most important questions related to shoppers.

Consumers in Control: Social Media Strategies for Retailers and Brands
As social and consumer-generated media (CGM) continues its meteoric ascent, newly empowered consumers wield more control than ever―forcing marketers and brand managers to navigate new and unfamiliar territories. In this webinar, we will take an in-depth look at the insights retailers can glean from CGM, from the micro to the macro, and how retailers can communicate with consumers in a way that encourages trust, engagement, customer satisfaction and ultimately advocacy.

A Portfolio Approach To Trade Promotion Planning
This session provides a road-map to achieving the benefits of integration, including how to overcome institutional hurdles and an overview of an analytical framework to guide this process.

The Path to Listening-Centered Marketing: "Listening" vs "Asking"
Today’s social media world has spurred a shift from the time-honored method of market research surveys and other active "asking" techniques, to continuous "listening" via passive monitoring of online conversations and commentary. How can companies today leverage the best of both approaches? 
 
In a joint project with The Procter and Gamble Company, Nielsen set out to understand how insights gleaned from "listening" compare to traditional survey-based findings ("asking"). This Webinar takes a look at the findings and provides ways marketers can use "listening" and "asking" techniques to maximize their understanding of the marketplace and consumer.

The Auto Industry: On the Road to Recovery?
New vehicle sales have dropped to their lowest levels in over 25 years, but even as consumers continue to buckle down financially, new vehicle comparison shopping remains strong online. Using the Web to research and comparison shop has historically been a leading indicator for new vehicle sales and this holds true even during this recession. Recent Nielsen data suggests that some key sectors of the auto industry may indeed be on a road to recovery. In this Webinar, we take an in-depth look at what auto manufacturers and their agencies can learn about consumers from online behavior and buzz including current trends in online vehicle comparison shopping and the impact recent government initiatives have had on vehicle purchase decisions.

The Digital Lives of Power Moms
Nielsen Online recently launched the "Power Moms Initiative" in conjunction with Nielsen Life360 to get a more intimate view of moms’ use of digital tools through groundbreaking video ethnographic research. As part of the study, a select group of women from around the country revealed how they use their “digital toolkits” to juggle careers, manage demanding family schedules, streamline spending through online banking, coupon sites and retailer channels. The multitude of daily tasks now performed online are stitched together by more gratifying pursuits -- offline hobbies that are now slowing taking place in online spheres from scrap-booking and photo-sharing to fitness programs -- enabling digital moms to achieve new levels of connectivity and fulfillment from their online experiences.

Managing Price In An Economic Crisis
Today, unprecedented economic volatility presents dramatic challenges to CPG manufacturers and retailers on several fronts. Of particular interest and concern is the area of pricing – since a commodities ’bubble’ that led to price increases has now popped, leading to deflationary pressures. This situation is happening during a dramatic, consumer-led economic contraction. This executive-level presentation will examine the overall pricing environment, consumer price sensitivity during recession, implications for CPG marketers and recommended pricing strategies to ride out this economic rollercoaster.

The Impact of Online Streaming on TV Viewership
As TV networks put more and more of their content online for free viewing, the jury is still out on the full impact of this new form of “TV” on linear television programming. This webinar takes an in-depth look at the impact of long-form online programming on TV media consumption.