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Consumer Sentiment—Is the Economic Storm Over? Consumers Weigh in on the “New Frugality”
To get a closer look at the consumer’s financial outlook and their going-forward intent, Nielsen surveyed more than 2,500 consumers, including 500 households that saw their personal financial institution impacted by a takeover or acquisition.
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Energy Trends—Highlights on Consumer Usage
Rising energy costs, fears about the declining condition of the environment and the onset of new "green" initiatives will drive change in the way people use and conserve energy. Although many consumers have adopted more environmentally-friendly habits, others have not acted as quickly to embrace these measures. Leveraging the public’s interest in green energy and conservation will offer a venue for energy companies to advance their programs.
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B2B Segmentation Solutions—Understand market opportunities to grow your customer base
New methodologies for modeling data are yielding innovative B2B segmentation solutions that are both actionable and effective. Enhanced datasets and segmentation techniques developed by The Nielsen Company are helping companies develop informed strategies for prospecting new customers, re-aligning sales territories, cross-selling existing customers and predicting future opportunities.
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Does a Megabrand = Megasuccess?
A variety of forces (fragmentation, shrinking store footprints, commodity cost spikes, stretched consumers, etc.) are bringing increased attention on assortment from retailers and unique pressures on profits in the U.S. CPG industry. As marketers form business plans to address these issues, a recurring outcome is attempting to produce more efficiency from fewer brands. This gives rise to a heightened interest in the notion of "megabranding" from marketers as a way to economize costs and grow broader, stronger franchises that can be more resilient to these forces.
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Insights on Casual Games: Analysis of Casual Games for the PC
The term "casual" refers to games that are typically inexpensive to produce, straightforward in concept, easy to learn, and simple to play. Casual games span game genres with casual game titles occupying most, if not all, genre categories. Casual games are available across platforms, including PCs, video game consoles, handheld game consoles and mobile phones.
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Insurance Audit: Trends and Attitudes on Health, Home and Auto
Discussions on health care, changes in the economy and reductions in employer insurance coverage are affecting how Americans are learning about and purchasing insurance products. Consumers view the three categories of Health, Property and Casualty, and Life Insurance differently and they use different sources to get information and make purchases.
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Building Great Brands in the Digital Age: Guidelines for Developing Winning Strategies
Digital has the power to transform marketing. In an environment that is inherently about choice, engagement and personalization, digital allows the best marketers to market better. In this report, we examine how brands can succeed in a digital world and the opportunities it presents.
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Six Keys for Successful Price Planning in a Shaken Economy
This white paper provides a roadmap for marketers to navigate through the new pricing environment - A "how to" on successful Price Planning during these volatile economic times.
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Shopper Management: An Analytical Framework for Consumer-Centric Marketing
This white paper outlines Nielsen’s approach to the emerging discipline of Shopper Management, an approach that integrates loyalty, transaction and consumer panel information and other contextual data, translates these data sets into segmentation layers that reflect consumer behavior, attitudes, product affinity, spending and promotional response patterns, then delivers actionable insights to guide in-store strategies.
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Cost Savings Innovation in a Downturn: Keys for Success
Manufacturers are clearly looking to cut costs and streamline operations in a tight economy. Downsizing, upsizing, package material changes, and product reformulation are all avenues of potential relief. Yet, these are not simple fixes in a recessionary environment where consumers are scrutinizing purchases with impunity, looking for value, and being increasingly vocal about it.
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The Value Gamer: Play and Purchase Behavior in a Recession
The current economic downturn has led many in the video game industry, and entertainment in general, to worry about their bottom lines as consumers slash discretionary spending. But based on recent questions asked to 2400 gamers and over three and a half years of historical data from Nielsen’s Video Game Tracking survey, those in the video game industry have less to be concerned about than others.
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How Teens Use Media
It’s easy to get caught up in the hype around teenagers. The notion that teens are too busy texting and Twittering to be engaged with traditional media is exciting, but false. In this report, “How Teens Use Media,” we debunk the myths and give you the hard facts.
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Energy Trends: Highlights on Consumer Energy Usage
In today’s market, consumers find themselves confronted with a changing energy landscape. Rising gasoline prices, environmental concerns, alternative energy sources and a contracting economy have all conspired to offer consumers more energy choices but have also raised many usage questions. This report highlights some of the survey’s more notable trends that emerged in 2008.
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Segmentation and Customer Loyalty: Using Segmentation to Strengthen Customer Loyalty
Loyal customers are important to businesses because they offer a steady revenue stream, higher profit margins and enthusiastic referrals. But in a down economy, price sensitivity can trump loyalty. This report examines how innovative companies are deploying enterprise-wide strategies built on consumer segmentation.
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Financial Behavior Trends: Economic Downturn Triggers Consumer Change in Financial Behavior
As the economy plummeted over the course of 2008, many American consumers expectedly responded by changing the way they manage their finances. To provide insight into this trend, Nielsen Claritas conducted a recent analysis of the Nielsen Claritas Market Audit ─ the nation’s largest primary market research study regarding household financial behavior.
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Global Consumer Confidence, Concerns and Spending - 1st Half, 2009
Global consumer confidence has plummeted to a record new low in the past six months. This report provides a top-line summary of the key highlights from our Global Online Survey.
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A2/M2: Three Screen Report
Trends in “Three Screens” viewing including timeshifted viewing behavior and its relationship to online video viewing, demographic breakdown of mobile video viewers and DVR penetration.
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Nielsen Economic Current
The Nielsen Economic Current is a regularly published study that tracks key consumer and retailing trends on a global basis. This unique offering from Nielsen ranks GDP leading countries by tapping into key consumer trend data from Nielsen’s consumer practice, as well as a set of economic data including employment and inflation to create a concise overview, giving Nielsen’s global clients a tool to aid in their business planning. The Nielsen Economic Current scorecard tracks baseline indicators over time showing which countries are growing or declining, as well as a quick assessment of where we are and where we are headed.
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